Finding Your Audience with Susan Baier [Episode 7]

This week Kevin & Greg talk about finding your audience with audience segmentation expert Susan Baier. Susan , the founder of Audience Audit uses quantitative and attitudinal segmentation research to find out what matters to your audience, ways to solve their inherent problems and how to speak to your market segment.

 

How To Find Your Audience in Three Simple Steps

• Describe your ideal client without using demographics
• Stop thinking about the problem being they don't have what you are selling
• Why does this problem exist?

 

Additional Resources:
Audience Audit Website
Susan's Bonus Kids
Trinity Web Media Self-Marketing Assessment