Overcomplicating a process not only takes away from your strategy but also takes away from your client's experience. In the marketing industry, we see brands making this same mis...

Brands often reach out to us and ask “why aren’t I on page 1?” or “why is my visibility so poor?” The bottom line is; if you are trying to improve organic rankings, stat...

As web developers and digital marketers, we need to walk a fine line when dealing with what a client WANTS versus what they NEED. Wondering how we use our expertise & experienc...

For this week's show, let's bring it back to Greg's keynote speech at WordCamp Phoenix 2013. Not only will you learn the fundamentals of building a sound WordPress site, but you'll...

One question we get asked quite often is how to best track the results of a physical ad or influencer campaign. Measuring results and data are crucial. One way we gather data is b...

Are you struggling to produce an effective email marketing campaign? You're not alone. List segmentation is one technique we utilize which allows you to reach out to an audience in...

On this week's episode, Kevin & Greg discuss marketing funnels as well as different lead generation tools. The team also talks about social media contests and just how effect...

It's important to reach out to your audience and speak to them in the most effective way possible - translating content is a great place to start. Think about it, if you’re servi...

In the start-up world, it's all about staying on a constant grind and always working as hard as possible. BUT as important as it is to work your butt off, it's equally important to...

This week on The New Marketing Show Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk abo...

Marketing Data transparency is key to any reasonable and fruitful collaboration. Without knowing the exact metrics of how certain parts of your digital marketing performs you are s...

Web functionality and your business goals should always be the most critical part of any WordPress site. Too often clients and businesses are consumed with how things look and no...