BONUS CONTENT: Consequences of Personal Branding

One of the most trendy topics to discuss in the digital marketing world as of lately is personal branding. With the growth of social media, it’s essential to reflect on how you are portraying yourself online. As you may not realize, your personal account is essentially an extension of the brand you represent. Even with a disclaimer, you should keep in mind the decision-making process of potential clients. Have you heard the saying, “first impressions matter?” Think of social media as your first introduction to a client.

The consequences of personal branding are both beneficial and detrimental. Continue to grow your personal network, but always keep in mind how this is affecting other aspects of your business.