BONUS CONTENT: What is “Results Bias?”

Let’s say you achieved the results you wanted, but your process was entirely flawed. Although you get the end product you wanted, we consider this impartial thinking “results bias.” Sure, you may feel as if you have a process solidified by getting what you want out of it, but it won’t be scalable at the end of the day.

To have a successful business model, you need to evaluate every part of your process and how you achieved results.