BONUS CONTENT: Which Conversions Should You Prioritize on Social Media?

When you think of goals for your social strategy, what comes to mind? More often than not, the purpose of your social media channels is eventual conversions in various forms. Although it’s easy to get caught up in the game for achieving likes, the end all be all goal should never be vanity metrics.

Our team here at Trinity Web Media brainstormed together to come up with a ranking for social media conversions. With a proper strategy in place, you should always be looking to prioritize your goals in this order:

1. Direct message of value

2. Website visit/tap

3. Share (or retweet)

4. Comment of value

5. Follow/like