Building Microsites Around Personas [Episode 76]

Greg often refers back to his quote, "If you try to be everything to everyone, you're nothing to anyone," which applies so well to many aspects of a business. Sure, sending all of your audience to the same landing page may yield results, but we like to do things differently by taking this to the next level.

Recently, we've introduced the idea of building microsites around personas. This way, you're creating a specific page that speaks to a specified audience. By curating personalized messaging to each audience segment, you are virtually speaking directly to the consumer.

(Please pardon the technical issues at the start of the show, thank you!)