Chasing Vanity Metrics [Episode 14]

This week's episode of The New Marketing Show we talk about how business owners get caught up chasing the wrong metrics or vanity metrics. If you are not chasing the things that matter for your business when it comes to your marketing you are wasting time, energy and money. Hosts Kevin Eberle and Greg Taylor discuss the number of social media followers vs conversion, bounce rate and unique web visitors among other topics.

 

Key Takeaways:

• Stop spinning your wheels and fixating on things that do not matter
• You will never make payroll based on socal media followers
• Bounce rate does not matter
• Focus on converstion. Conversion pays the bills