The New Marketing Show

100th Episode Round-table! [Episode #100]

Can you believe our podcast "The New Marketing Show" is already on episode #100? We want to take time to thank everyone who has helped us along the way; it's been a long yet fascinating process. Our team is honored to have spoken with so many entertaining guests, each one has special as the next.

For this special 100th episode, the boys got back together to chat about the past year & what the future holds. Our media manager Nate Baldwin comes on the show to share what he's learned and what it's like producing behind-the-scenes.

After taking on so many new clients, our portfolio has expanded more than ever. Learning how to adapt to each new client's particular industry has been a journey in and of itself.

Again, huge thank you to everyone who has been apart of our show. The podcasting process has taught us so much, and we hope to share the same for you. We'll be back after the Holiday break, but until then, you can continue enjoying bonus episodes dropping every Saturday.

Talk to ya soon!

BONUS CONTENT: Principles Of Business

As we begin to wrap up the year, we’re all getting a bit worn down. We all have different things coming across our desks, and it can feel overwhelming. Today, Greg discusses a topic that is a bit more straightforward than usual.

The principles of business primarily come down to doing what you do best, doing what you say you are going to do, and charging accordingly.

BONUS CONTENT: Setting Realistic Expectations with Clients

One of the fastest ways to lead down a road of disappointment is setting unrealistic expectations with clients. It may seem pretty strait-forward, but we experience the power of expectations in our business every day.

By communicating and understanding what a client expects, you take your first steps towards a truly collaborative way of thinking.

Diving into SEO Basics & Content Audits [Episode #99]

Our team recently had the opportunity to provide an extensive SEO and content audit that we'd love to break down for our listeners. If you aren't exactly fluent in development terminology, this episode is a great place to start.

The various tools available for optimizing search engine optimization are great, but it is essential to understand what is occurring on the back-end. Greg Taylor dives into SEO basics & content audits on today's episode so you can take steps in the right direction for your website.

Greg covers the values of headers, alt tags, best-practice development, and more. Let's get into it!

BONUS COTENT: How to Calculate the ROI of a Campaign

After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can’t just figure the success of things based on dollar amounts.

Receiving more money indeed means you performed an effective ask, but what else? For the non-profits that we work with, we take into account advancing brand awareness and building momentum for the corporation as a whole.

Giving Tuesday Has Arrived! [Episode #98]

After much anticipation and planning, Giving Tuesday has finally arrived! As one of the most important days to capture donors, we've worked tirelessly to make sure our campaigns are as effective as possible.

The Trinity team is working side by side with the New Jersey non-profit, Norwescap. We're excited to share with you some of our processes! The name of the game is collaboration, so let's break down some tips to maximize your Giving Tuesday results.

BONUS CONTENT: Save the Date! GiveWP-a-Thon, Dec. 3rd

Trinity Web Media founder & lead developer Greg Taylor will be featured on the GiveWP-a-Thon on December 3rd. This live-stream will be featuring Greg and a whole lot about our non-profit strategies with New Jersey non-profit, Norwescap, and more.

Make sure you mark your calendars! You do NOT want to miss this year’s GiveWP-a-Thon.

BONUS CONTENT: Planning for Holiday Specials

As the Holiday season approaches quickly, we can’t stress enough how important having a plan in place is. Black Friday, Giving Tuesday, or whatever other special you have in mind, all require a solid strategy. We have been working & planning for Holiday specials with several brands to make sure they are 100% ready to take on the crowds.

Chatting Content Creation, Giving Tuesday Strategies & More with Taylor Waldon [Episode 97]

The boys are back with another interview that's packed with some gems! While chatting with the content writer at Impress.org., Taylor Waldon, a number of different topics were touched on. They discussed various content writing strategies as well as various Giving Tuesday campaigns that she has helped succeed.

Tune in to learn all about how you can take your Giving Tuesday ask to the next level while also providing substantial value.

BONUS CONTENT: Client Feedback

If you are working on a project that is actively receiving client feedback, value it. When it comes down to it, these are the best types of clients to have. Sure, it may get frustrating continually making changes, but the end results will reflect exactly what your client seeks.

We recently began working with a client who noted to our development team that the project wasn’t heading in the expected direction. So, what did we do? We worked with them side-by-side to ensure the project got back on track.

BONUS CONTENT: The Cost of Free Advice

When companies engage you with tons of questions regarding their marketing without a signed contract, beware. There are many brands out there that continually reach out to others looking for free advice. This should definitely be a red flag for you and your team. The truth is, free advice is never actually free.

Think about the true cost behind giving someone your time. When you put value on what you do, you begin to realize how crucial your time really is.

Our Most Popular Episode of the Year: Identifying Gaps in your Content [Episode 96]

The boys are switching things up this week. As we continue our venture to 100 complete podcast episodes, we thought it would be fun to highlight some of our most popular shows. Our team received great feedback from this episode, so we hope you enjoy it just as much the second time.

Tune in to learn all about identifying gaps in your content and how you can provide the best possible experience for your audience.

BONUS CONTENT: Getting Unstuck Using the 5 Second Rule

Referenced by the public speaker & author Mel Robbins, the 5 second rule is a great place to start for anyone working on getting unstuck from a situation.

The 5 second rule consists of three separate steps to take when things just aren't going your way, and you feel stuck. Tune in to this weekend's bonus content as Greg breaks these critical three steps down.