The New Marketing Show

Handling Competition in Business [Episode 91]

As you may know, one of the mottos we go by here at our New Jersey digital marketing company, Trinity Web Media, is collaboration over competition. We believe that if you are handing competition, it not only makes you work harder but also give you reasons to improve.

Similar brands surround our company, but at the end of the day, no one serves as a real competitor when you are willing to collaborate. No one else has the exact same strengths that you do, and that's what sets you apart from the rest of the pack.

But, when you find yourself dealing with competitors that are mimicking your strategy, its time to step things up. Imitation is the highest form of flattery, but in business, this is only a sign they are one step behind.

Tune in to episode #91 to learn about handling competition in business and why this is so important to the lifeline of your brand.

BONUS CONTENT: The Secret Behind Marketing Celebrities

After scrolling through popular marketing celebrities feed on Instagram, it comes off as they have everything put together. You may think that things look more natural to them, and you can't understand why life is so stressful, seemingly just for you. We're here to tell you the opposite.

One of the biggest secrets behind marketing celebrities is that they are more disorganized, then things may seem. Chaos is the name of the game, and you better be ready for it. But, don't worry too much. Everyone is scrambling to make things happen in the eleventh hour; it's not just you.

BONUS CONTENT: Consequences of Personal Branding

One of the most trendy topics to discuss in the digital marketing world as of lately is personal branding. With the growth of social media, it’s essential to reflect on how you are portraying yourself online. As you may not realize, your personal account is essentially an extension of the brand you represent. Even with a disclaimer, you should keep in mind the decision-making process of potential clients. Have you heard the saying, “first impressions matter?” Think of social media as your first introduction to a client.

The consequences of personal branding are both beneficial and detrimental. Continue to grow your personal network, but always keep in mind how this is affecting other aspects of your business.

Stop Giving Away Your Brand Equity! [Episode 90]

Social media not only represents the power of personal branding, but it also serves many other purposes. One of which is building up the name of your brand and it's equity. With this comes the responsibility of a business owner to get in front of the brand equity and make sure employees follow suit. Sure, it's fine to show off what you are doing at work, but why not include the brand while you're at it? This helps to solidify subject matter expertise while preventing the loss of brand equity.

Stop letting the power of brand equity keep falling between the cracks! Brand equity is tough and expensive to come by, the sooner you get your team on board, the better.

BONUS CONTENT: Planning for the Holidays

Sure, it’s only October, but planning for the holidays needs to be done sooner rather than later. You could be gearing up for a Black Friday push or maybe a Giving Tuesday campaign, either way, the best time to start planning is now. As we’ve become more involved with non-profit organizations, our team has learned the importance of getting in front of things early. 

Finishing the Year Strong [Episode #89]

As the quarter comes to a close, it's the perfect time to reflect on how our numbers are looking. Day by day, one of the most important things to do is stay on top of what's moving the needle for your brand. If you try to win the year as time is running out, you're on an uphill battle.

Here at Trinity, we understand how you need to give maximum effort to achieve maximum results. This entails not just finish the year strong, but finishing everyday strong. When you put forth your best effort every day, you begin to win the little battles and most importantly winning the ties.

BONUS CONTENT: Email Marketing Tricks & Tips

One of the most tested and proven marketing strategies is using email marketing. This valuable technique has proven it’s merit over time and this doesn’t look like it’s changing anytime soon. When it comes to email marketing tips, there’s a lot to cover.

On today’s bonus episode, Greg dives into the different things we value and how you can implement these ideas in your next email blast.

BONUS CONTENT: Keep Your Ears Open & Your Circle Small

When you surround yourself with a digital marketing team that you know you can rely on, advice from third parties becomes less necessary. No matter which vertical you are in, there will always be people in your ear.

The bottom line is, you don’t need to take everyone’s opinion into account. Sure, it’s essential to stay up on all the new trends. But, it is decidedly more important to surround yourself with a reliable team. This way, you can be steered in the right direction without getting too caught up in the details.

Stay familiar with whats going on in your industry but most importantly keep your circle small. As they say, too many chefs spoil the broth.

Providing a Frictionless Experience [Episode #88]

Providing your clients with a seamless and frictionless experience is crucial. Our team at Trinity Web Media ensures this by doing several different things. Kevin & Greg dive into the frictionless experience we provide our clients as well as some other companies that know where we're coming from.

It takes effort & strategy to build a seamless relationship with clients; something many companies fail to value.

 

BONUS CONTENT: How Do You Continue Learning About Your Industry?

Within the digital marketing industry, it is key to keep up with all of the latest trends and continue your professional education on a daily basis. With so many constant updates and changes, it is our job as marketing professionals to stay on point.

One question that we’ve come across lately is - what are you doing to learn more? How are you getting in front of new information? Our team has recently implemented a practice where we discuss at least one topic we’ve learned about weekly. This way we can continue our education while also teaching others.

BONUS CONTENT: How To Get the Most Out Of Your "Giving Tuesday" Campaign

Occurring on the first Tuesday after Thanksgiving, starting to plan your Giving Tuesday campaign sooner then later is optimal. 

By utilizing a WordPress site as your landing page, there are a number of ways to gather donations. GiveWP is a great way to simply collect donations on your site without breaking the user experience. Let's talk about it!

Questions We Often Hear at Trinity Web Media [Episode #87]

On episode #87 of The New Marketing Show, the boys dive into several common topics that come across our desks. Beginning with what questions clients typically ask before a project begins, they then expand into reviewing analytics. Kevin & Greg cover how we approach explaining monthly reports to clients and the common questions we hear.

We're excited to share with you all the internal process of client relations. Our daily work consists of a variety of things which is touched on in this episode.

BONUS CONTENT: The Basics of Creating Good Content

With so many different content marketing agencies out there, you’re bound to run into your fair share of advice. It could be suggesting you put out quantity over quality or writing for search engines. But, here at Trinity Web Media, we like to do things differently.

Our content marketing strategy includes an elaborate process behind creating good content. If you’ve tuned into our Trinity Web Minute series before, you know just how much work goes into each piece of content we deliver.

(Note: Please excuse the loud cicadas in the background, they wanted to chime in.)