The New Marketing Show

BONUS CONTENT: Meeting Client Expectations

As a collaborative company, we’re always seeking new ways to involve our clients with their projects. We are open to all feedback and/or criticism that may come up.

What Trinity believes is always at the forefront of projects is making sure we’re meeting client expectations. Although this can be a complicated process, we know it is a crucial one.

Don't Underestimate the Power of Collaboration and Teamwork [Episode #86]

The power of collaboration and teamworking is something you should never overlook. It may not always seem completely necessary to have a full team at all times. But, when the time comes that someone needs to step up, you'll realize just how important it really is.

As Trinity Web Media has been going through substantial changes, we've seen first hand just how important collaboration and teamwork is.

 

 

BONUS CONTENT: Reputation Management Tips

Even if you’re well aware of how people react within your company, it’s equally important to be mindful of how others feel.

Keeping your finger on the pulse of your online perception is crucial to the longevity of your brand. Whether it’s going forward or managing previously left reviews, always keep in mind the importance of your reputation.

BONUS CONTENT: Going Outside Of Your Comfort Zone

Today’s topic isn’t about the typical topics of digital marketing and WordPress website development. We’re switching things up to get into some advice that may help you more than anything. As your company grows and essential decisions need to be made, it’s crucial to stay aware of taking risks.

Of course, taking a risk is intimidating, but once you step outside of your comfort zone, you’ll be amazed by what you can make happen.

As we always say, taking your company to the next level requires next-level action. If you are only willing to accept the status quo, your brand can only go so far.

Trinity Web Media's WordPress Development Process [Episode #85]

Greg's flying solo on today's podcast to discuss a topic that represents what our business is all about; WordPress development. If you've caught previous episodes, we've discussed various WordPress design and functionality techniques but today we're diving into the process behind the magic.

Tune in as Greg walks you through Trinity Web Media's website development steps so you can become a WordPress expert of your own.

 

BONUS CONTENT: The Power Of Blogging

Aside from the tech & amazing community, when it comes down to it, WordPress at its core is a blog. Even if you may think that blogs have saturated the web, you can’t deny the raw power of blogging.

Whether it’s building your personal brand or growing awareness of your business, blogs are one of the best tools to do it. WordPress blogs allow you to focus on what’s most important, the content. 

The Perils of Crossposting [Episode 84]

Are you ever on Facebook and notice the same exact post that you just saw on Instagram come across your feed? Flooded with hashtags and broken links, it's obvious when a brand isn't taking its social media seriously.

Crossposting is essentially the act of using one designated service to broadcast the same message to each social media platform. 

Don't be the brand that puts forth half the amount of effort needed. If you plan on using social media just to check a box, you might as well stop now.

BONUS CONTENT: Embracing Change

At the moment, the Trinity Web Media team is going through a significant amount of changes. With Greg moving back to the east coast, we’ve been experiencing a crucial transitioning period. When it comes down to it, change is good. It’s healthy and something that we all should experience from time to time.

Sure, it can be scary. But, as we’ve learned recently, embracing change makes everything a bit more seamless.

BONUS CONTENT: Why Do So Many Marketers Fail?

Not being able to execute is a common theme throughout digital marketing that we see time and time again. It’s unfortunate but relatively common in the marketing world for so many marketers to fail. We believe that these failures are the consequences of not adhering to essential basic concepts.

When you enter the world of marketing, there are a variety of different lanes to go down. But, rather than obsessing over your logo take time to develop a strategy.

So many marketers fail because they ignore just how necessary strategy is. Once your plan is in place, you must stick to it as closely as possible.

BONUS CONTENT: The Value of Teamwork

Never undervalue the importance of having a team to rely on. When things begin to get hectic, and someone else needs to step up, it’s critical to have someone there to make moves.

As things have gotten a bit crazy here at Trinity with Greg moving across the country, we’ve been able to keep things moving.

As the famous African proverb goes about the value of teamwork, “if you want to travel fast, go alone, if you want to travel far, go together.”

BONUS CONTENT: Doing the Right Thing and Getting Results

When it comes to working as a team to achieve the same goal, everybody must be one the same page. We’ve recently encountered some issues with our clients that play right into this topic. At times, working with PPC companies can become a nightmare quicker then you think. When these companies fail to produce or provide the numbers needed, everyone on the marketing team suffers.

Doing the right thing and getting results is impossible when one part of the team isn’t holding up their promises. Transparency can make or break a strategy when collaborating with other brands.

WordCamp Los Angeles 2011: Greg Taylor Talks Content Strategy [Episode 83]

Our podcast today feature's Greg Taylor's WordPress WordCamp LA speech for 2011 on the various aspects of a content strategy. Many updates have occurred since this time, but what hasn't changed is the core beliefs that surround content marketing. Greg gets into several topics that address the basics behind the psychology of content, writing content for search, and much more. 

If you're interested in watching this full speech, check out Greg's WordCamp LA talk on youtube by clicking here. 

(Sorry, the audio isn't perfect! WordPress WordCamp's can get a bit noisy)

BONUS CONTENT: 2019 Instagram Update

If you listened to episode 82, you know Instagram’s 2019 updates have caused some pretty extensive changes affecting many creators first hand. Although seeing your numbers drop can be cause or concern, you shouldn’t be too worried.

As long as you adhere to best practices and a consistent content schedule, you’ll notice your numbers getting back on track.