The New Marketing Show

BONUS CONTENT: SEO for Content & WordPress

With recent Google algorithm changes taking place, we’ve noticed just how many people were impacted. Here at Trinity, we believe that these drops in your SEO shouldn’t cause for too much alarm. When it comes to SEO for content and WordPress, your rankings are a moving target.

Tune in to learn all about SEO for content and WordPress sites and how to adjust to recent Google updates.

Adjusting to the 2019 Instagram Updates [Episode 82]

If you or your brand is on Instagram, you've likely noticed a slight drop in engagement throughout the past few months. Recently, Instagram has rolled out some fairly significant changes to their algorithm. These updates have made impacts on accounts, big and small, and have left many creators confused and/or frustrated. Look, we can't blame them. Here at Trinity, we've been experiencing the effects of these updates first-hand. As we figure out how to move forward, let's take time to share with you some of the information that has helped us.
 
Although we don't have all of the answers to bringing your page back to life, know that you are not alone. As bots continue to get filtered out, organic accounts will bounce back more than ever. Tune in to episode 82 to learn all about how we've dealt with this update and how you can implement our recommended best practices.

BONUS CONTENT: Measuring Your Marketing Results

At the end of the day, the term “success” can be somewhat subjective.

Regardless of how much a service or product profits, measuring results comes in many different forms. Does that mean increasing your conversion rate? Or is it getting more listeners on your podcast? Whatever it may be that moves the needle for your brand, that’s what we look for when measuring results.

Results are meant to dictate your future, not only the present.

BONUS CONTENT: Closing the Loop On Communications

Regardless of if you are posting a social media post with a call to action or redirecting traffic, it’s essential to close the communication loop with your audience. What’s more frustrating than sending an email with no reply? This is a similar feeling your users get when they don’t feel as if you closed the loop. We consider providing the proper links & thank you pages as two solid ways to close communication.

What are some ways you cease communication with a potential client? 

Website Refresh or Redesign - Which Is Right For You? [Episode 81]

[Reupload]

 

This week on The New Marketing Podcast Kevin and Greg discuss whether it’s time for a website refresh or a full redesign. The key factors to help you with your decision are more common sense than you think. If these factors make common business sense, why do some companies settle for websites that do not work.

 

 

Key Takeaways:

Three tips for higher conversion

1.Have a contact form on your homepage

2.Clear calls to action

3.Main info above the fold of the design

 

• When the pain is so great it’s probably time for help
• Any lost conversations are lost opportunities to grow revenue and your brand
• Nobody wakes up and says today is a great day for a new website — something is broken
• With only 24 hours in a day, where is your time best served?
• How much money would you invest in a new salesperson, why wouldn’t you invest that in your website

BONUS CONTENT: Quality Over Quantity

Often we find that marketers suggest putting out as much content as possible, regardless of if it provides value. To tell you the truth, putting out content just to check a box is a quick race to the bottom.

No longer do search engines only account for just how much material you put out. Now it’s more imperative than ever to produce quality pieces of work that can actually curate an audience.

On this week’s “Trinity Web Minute,” Greg covers one of the most essential content marketing tips to live by; Quality over quantity. Tune in!

BONUS CONTENT: Is Your Brand's Messaging Getting Lost?

Far too often, we see marketers trying to do way too much with their brand’s messaging. Keep in mind how much more useful things can get when you begin to simplify the process. The best way to relay a message to your audience doesn’t need to be overly complicated.

Here at Trinity, we make sure our brand’s messaging comes off loud and clear. Let's talk about it!

(Sorry for the background noise, central New Jersey isn't exactly the most quiet setting!)

WordCamp Phoenix 2013: Fundamentals of a Kick Ass WordPress Site [Episode 80]

Look at that; we've reached episode #80! We want to take some time to thank all of our listeners who have been tuning in every week; it's been a great journey. 

On today's special show, we throw things back to Greg Taylors 2013 WordCamp Phoenix speech. His speech titled, "Fundamentals of a Kick Ass WordPress Site" features some vital information for those just beginning their WordPress site and looking for ways to make it even better. Greg covers how he uses WordPress sites to achieve business goals and how you can to, enjoy!

BONUS CONTENT: The Purpose Of Your Content

When it comes down to it, the value in of your content marketing strategy lies in who you are creating it for & how you go about using it. So, today, Greg goes over the purpose of your content, the value of having goals that are attached to it, and how you can use this content in multifaceted ways throughout your business.

BONUS CONTENT: What Purpose Does Your Website Serve?

The purpose of your website isn't merely just for one small thing or another; it serves a greater purpose in terms of the visibility & the trustworthiness of your brand.

The bottom line is, without having that foundation to send people to or for them to find through search engines, opportunities are lost. 

Greg goes over the purpose of your website and the many different functions it can serve for growing your business on today's bonus content.

 

Trinity Web Media's Five Rules of Digital Marketing Success [Episode 79]

In a recent article published on our blog over at trinitywebmedia.com, Greg went into detail regarding five essential digital marketing rules. In the marketing industry, it's common to get told the same techniques over and over again.

More often then not, these techniques are dated and will actually harm you in the long run. Tune in as the boys cover content marketing & digital marketing tips ranging from who you should be writing for, all the way to vanity metrics on social media.

   

BONUS CONTENT: Saying "Yes" & Saying "No"

It often seems that within the digital marketing world, people are constantly being pressured into saying yes for things. Whether its a product, service, or even a particular type of project for your work, don’t feel as if you always need to say yes.

We look at saying "yes" and saying "no" as factors in positioning your brand. The more times you say no, the more opportunities have you to say yes to projects you have expertise in. This differentiates you from the pack and gives your clients a reason why they should trust you & your brand.

BONUS CONTENT: Brand Positioning

Don't underestimate the power of positioning your brand and letting your clients know exactly what differentiates you from the competition.

Trinity Web Media is always striving to approach projects differently than the typical marketing agency. We proudly position our brand as a company that solves business problems.

Now more then ever, it's key to let your clients know how and why your team is different than the rest.