The New Marketing Show

Marketing New Products & Services [Episode 78]

Our company over at Trinity Web Media has recently been excited to roll out several new products & services. One of which includes how we are now utilizing microsites to not only track data but also as a reference point for sending traffic from social media. In our recent bonus episode, Greg covered the importance of a website which plays directly into our newly productized microsite model. Check it out and let us know how you feel about introducing new products & services to the market. 

BONUS CONTENT: "Is it Still Important to Have a Website?"

We often get asked this same question over and over again, "is it still important to have a website?" If you've tuned into our content before, you likely know our answer to this question.

Without a website, you are at the mercy of these corporations and essentially working on "rented land."

Let's talk more about this concept and expand on the answer to the common question, "is it still important to have a website?"

BONUS CONTENT: Being A True Partner & Problem Solving

Everything we do here at Trinity Web Media revolves around problem solving. Whether it’s regarding the creation of a form, a social media post, content creation, etc. we strive to provide value by resolving business issues.

Let’s talk about being a true partner and problem solving on today’s "Trinity Web Minute" featuring Greg Taylor.

Talking with Stepps CEO, Josh Cobb [Episode 77]

The team over at Trinity Web Media would like to take time this week to wish everyone a very happy and safe 4th of July! This week's episode includes a couple of throwback interviews featuring the CEO of Stepps, Josh Cobb. Stepps is an Australian media company that specializes in making websites for top real estate brands.

These clips were taken from several years ago but both contain content that is still very relevant today. Episode 77 includes "Increasing Subscribers With Josh Cobb" & "How Different Does Your Business Look Today From Day One," enjoy!

BONUS CONTENT: The "Review, Refine, Repeat" Methodology

The "Review, Refine, Repeat" methodology that we adopt at Trinity Web Media is all about collecting sound data that you can then base decisions on. Without analytics, you aren't able to stay on top of how things are performing, which ultimately means you don't know what to fix.

Greg gets into this process and how it can help your business on today's bonus episode.

BONUS CONTENT: 3 Steps For Troubleshooting Your WordPress Site

Bonus content today features Greg covering three different ways Trinity goes about troubleshooting WordPress sites, including keeping your website updated and deactivating plugins & themes.

These techniques to are essential when trying to pinpoint the reason why a WordPress website isn’t working correctly.

Building Microsites Around Personas [Episode 76]

Greg often refers back to his quote, "If you try to be everything to everyone, you're nothing to anyone," which applies so well to many aspects of a business. Sure, sending all of your audience to the same landing page may yield results, but we like to do things differently by taking this to the next level.

Recently, we've introduced the idea of building microsites around personas. This way, you're creating a specific page that speaks to a specified audience. By curating personalized messaging to each audience segment, you are virtually speaking directly to the consumer.

(Please pardon the technical issues at the start of the show, thank you!)

BONUS CONTENT: Use This Tool to Improve Your SEO

The best way to improve your website's SEO is by using the different services available to determine what is right with your site and what should be corrected.

Does your title tag contain the right keyword? Is your site speed up to Google's standards? These are all questions that you can have answered by using this tool to improve your SEO. 

Tune in to this week's bonus episode the learn more.

BONUS CONTENT: Let's Talk All About Landing Pages

Landing pages play an important role in measuring and convert offline marketing efforts.

In short, the design of your landing page should remain minimal in order to ensure your audience does not get distracted. Ultimately, the measure of a quality landing page is the level of conversion.

Trinity Web Media's Favorite Podcasts [Episode 75]

It's no secret how much our company, Trinity Web Media, loves everything about podcasts. With so many different shows out there, we believe that there is a podcast for everybody.

Episode 75 features Trinity's media manager Nate Baldwin as the group talks about their favorite podcasts and how the team's listening habits have changed. This episode also features information on the podcasting process as well as some tips for those looking to start a show of their own.

Let us know about your favorite podcasts and if you enjoyed any of the same ones we do! 

BONUS CONTENT: Identifying Gaps In Your Content & What Content To Create

At the heart of a successful content marketing strategy lies what you are creating and who you are creating it for.

Are you struggling to figure out topics to discuss? Don't worry, we've got you covered in today's bonus episode. 

 

BONUS CONTENT: If it Sounds Too Good to Be True, it Probably Is

Whenever a company offers you number one rankings, crazy amounts of clicks or anything like that, proceed with caution.

As with anything, if it seems to good to be true, it probably is. Unfortunately, Trinity runs into companies that are not being truthful to their clients far more often then we’d like.

Always work with a trusted marketing advisor as much as possible. 

Productizing WordPress [Episode 74]

In the vast world of WordPress, there are many opportunities to take advantage of. Similar to what those who productize Google products such as SEM, WordPress has many ways to turn a profit off their service.

On today's episode, the boys chat about these different ways to truly productize everything surrounding WordPress. They cover hosting & maintenance packages, plugins, themes, and the advantage of productizing yourself through the abundance of free information out there.

Don't restrict yourself to just experiencing WordPress as a blog. Productizing WordPress allows you to seize opportunities in a community that continues to grow. Learn all about it in episode #74 of The New Marketing Show.