The New Marketing Show

Reputation Management [Episode 65]

After a week off, the boys are back to discuss the value of reputation management. Whether representing the company you work for or your personal brand, it is essential to keep your online reputation in mind.

On episode 65, Greg & Kevin talk about reputation management and the different ways to monitor your reviews. 

BONUS CONTENT: Collaboration Over Competition

When you have a real, robust and detailed marketing strategy, it is going to get difficult handling everything on your own.

Trinity Web Media’s team consists of Greg Taylor, Kevin Eberle, and Nate Baldwin; all of us work specific roles that best suit each of our strengths.

BONUS CONTENT: Staying Consistent with your Content Schedule

Before embarking on your content marketing journey, make sure you commit to a posting schedule that you will be able to follow through with.

In order to keep your audience engaged, a consistent content schedule is critical.

Stop Selling, Start Solving Business Problems | WordCamp NYC 2018 [Episode 64]

After 63 episodes of "The New Marketing Show," the boys are taking a well-deserved week off. Today's episode features Greg Taylor's WordCamp talk from New York City titled, "Stop Selling, Start Solving Business Problems." 

Enjoy!

BONUS CONTENT: Time to Rebuild or Refresh?

Today let’s go over the factors behind deciding whether your site needs a rebuild or just a refresh. 

If you find yourself constantly spending money to improve a WordPress site to further the design or functionality, it may be time to consider one or the other.

Learn about how Trinity evaluates whether or not you should commit to a full rebuild of your website.

BONUS CONTENT: Updates to Facebook Ads

If you weren’t aware, significant changes are on the way for Facebook Ads. Going forward, you will not be able to target your audience based on gender, race or age.

These updates to Facebook Ads is going to be a challenge for many, but we are excited to embrace it. With more updates means more opportunities to learn and do things right.

Talking WordPress Design & UX with Michelle Schulp [Episode 63]

On this week's special episode of The New Marketing Show, the boys sit down with web design & user experience (UX) expert Michelle Schulp to discuss a number of design topics.

The team talks with Michelle about her design background, her extensive WordPress knowledge and as well her involvement with WordCamp's across the country.

 

BONUS CONTENT: Making Marketing Changes

Many clients want to go ahead and make substantial wholesale marketing changes without trying to make smaller tweaks first.

Making minimum changes in order to get maximum results is the best way to go forward with marketing changes. 

BONUS CONTENT: Marketing Principles & SEO

Today’s bonus episode focuses on various marketing principles we stand by and how they play into an effective SEO strategy.

If your SEO rankings took a hit from Google's latest update, don't get too worried. Learn more about effective marketing principles and apply them to your business.

Different Roles WordPress Developers Play [Episode 62]

Make sure everybody on your project is on the same page, especially your WordPress developer. 

It is key to understand the role of your developer and just how much they will be involved.

 

BONUS CONTENT: The Role of a WordPress Developer

Aside from the obvious of developing the site, the role of being a WordPress developer often varies project to project. It is imperative that your developer is on the same page as everyone else.

When it comes to meeting deadlines, your developer can only do so much without being provided content.

BONUS CONTENT: Call Tracking

At Trinity Web Media, it's no secret we make our decisions based on data.

With integrated marketing campaigns, it can be tricky to track the engagement of your ad. One way we work to obtain useful data is through call tracking with a designated phone number. 

Don't miss this week's bonus episode with Greg Taylor of www.tinitywebmedia.com.

Business Intelligence [Episode 61]

Having the proper tools in place to gather business intelligence makes all the difference in the digital marketing world. If you aren't staying on top of your numbers, you're falling behind.

Here at Trinity Web Media, we pride ourselves on making data-driven decisions.