The New Marketing Show

BONUS CONTENT: Don't Be a Lazy Content Marketer

At the end of the day, if your content marketing strategy is failing, stop blaming algorithms.
Take time to reflect on the quality & consistency of the content you produce.

Don’t miss today’s bonus episode for more information on lazy content marketers!

BONUS CONTENT: 3 Things Marketers Need to Stop

In this weeks bonus content, Greg goes into 3 things that marketers need to STOP doing. 

Let's talk about the annoyance of push notifications and lots more.

Enjoy.

Lazy Content Marketing [Episode 60]

In the content marketing world, it's all about consistency & quality.

Instead of blaming your failures on algorithm updates, take a look back on the content you produce. 

The bottom line is, there's no room for laziness when it comes to a successful content marketing campaign. 

BONUS CONTENT: Social Media Crisis Plans

You never know when adversity will hit your company, so prepare your digital marketing for the worst.

Having a solid plan to handle a social media crisis can make or break your brand.

BONUS CONTENT: More Benefits of Podcasting

This week we're all about the benefits of podcasting. As we went over, we don't have all access to corporate audiences but that shouldn't stop you.

Many podcasters are short-sighted when it comes to producing a show that may not bring in revenue. 

Listen in as Greg Taylor goes in-depth on the benefits of podcasting.

Benefits of Podcasting [Episode 59]

Not everyone has the reach of NPR or Gimlet.

So, how do the rest of us leverage podcasting?

One way we use our podcast is as a business development tool to inform our clients on specific topics and answer any questions they may have.

Check out this week's episode of "The New Marketing Show" on the benefits of podcasting.

BONUS CONTENT: The Trinity Web Media Development Process

Very often we see brands who use #WordPress struggle with project management.

In this bonus episode, learn about Trinity's 5 phases of development and keep your project on point.

We first begin with a kickoff meeting/wireframe stage that transitions into a 60% meeting. Tune in for our complete project management guide!

BONUS CONTENT: Inheriting Website Maintenance

It is often very difficult to perform maintenance on websites that your team didn’t develop. 

Without knowing the context of what previous developers were trying to accomplish, you will find yourself at a disadvantage.

Let's get into the different ways Trinity Web Media takes precaution before jumping into inheriting website maintenance.

Keep Your Marketing Simple [Episode 58]

Overcomplicating a process not only takes away from your strategy but also takes away from your client's experience. In the marketing industry, we see brands making this same mistake time and time again. 

Here at Trinity Web Media, we advocate less is more. 

BONUS CONTENT: Organic Search

Brands often reach out to us and ask “why aren’t I on page 1?” or “why is my visibility so poor?”

The bottom line is; if you are trying to improve organic rankings, static sites are not effective.

Work with professionals to develop a content marketing strategy and give your audience a reason to visit.

BONUS CONTENT: What Clients Need

As web developers and digital marketers, we need to walk a fine line when dealing with what a client WANTS versus what they NEED.

Wondering how we use our expertise & experience to give clients a product that best furthers their business while balancing their requests? Find out.

How To Create A Kick Ass WordPress Site | WordCamp Phoenix 2013 [Episode 57]

For this week's show, let's bring it back to Greg's keynote speech at WordCamp Phoenix 2013.

Not only will you learn the fundamentals of building a sound WordPress site, but you'll also get a taste of how little these principles have changed over the past 5 years. 

Regardless of what your preferred CMS may be, the basics of digital marketing and web design remain consistent.

BONUS CONTENT: Measuring Results

One question we get asked quite often is how to best track the results of a physical ad or influencer campaign. Measuring results and data are crucial.

One way we gather data is by giving each influencer campaign a unique URL with a specific landing page.  You can then redirect traffic, build a form for conversion or get creative.