The New Marketing Show

BONUS CONTENT: Everybody Makes Mistakes

In both the world of business and personal life, mistakes are going to happen. We’re all human, and no one is perfect. When something goes awry, don’t beat yourself up about it.

At the end of the day, even the biggest and most well-run companies are going to make mistakes. The best thing you can do is learn from it and move on.

BONUS CONTENT: The Loudest Voice Isn’t Always Right

Living in an “influencer society,” it’s hard to filter out content that is of actual value. Social media has made many so focused on likes and followers that we forget what actually goes on behind the scenes. Years ago, what influencers do was just considered an endorsement.

We all know that once money gets involved, the opinions of someone are likely to follow suit. So, the next time your online and you see someone with over a million followers claiming a product is the end-all-be-all, think again.

BONUS CONTENT: Happy Pride Month 2021!

June marks Pride Month, and the team here at Trinity Web Media wants to remind everyone the importance of remaining allies with the LGBTQ+ community.

Our company never stands for any discrimination, and we will stay that way. Whether based on race, religion, sexual orientation, creed, ethnicity, or anything like that, we are allies.

BONUS CONTENT: How to Make Your Content More Engaging

For all of the content creators out there, it’s no secret creating engaging content is key to growing an audience. With so much content already out there, the internet is flooded with options to choose from. Make your content stand out from the crowd by providing high-value resources that are both educational and entertaining.

Creating videos or podcasts just for the sake of publishing something to hit a deadline isn’t going to cut it. Add value to a person’s life. Create content that you yourself would enjoy watching.

Engaging content takes time to master, but the extra work is always worth it in the long run.

BONUS CONTENT: Happy 18th Birthday to WordPress!

Can you believe WordPress is already turning 18 years old? As time goes on and technology advances, WordPress has grown from a blogging platform to a web development powerhouse. Trinity Web Media is a company that specializes in WordPress development, so we're proud to say we've been along for the ride.

In today's Trinity Web Minute, Greg mentions just how incredible the community built around WordPress is, and how we can't wait to get back involved with WordCamps & other WordPress-related activities in 2021.

With all that being said, happy 18th birthday to WordPress! Cheers to the tremendous growth experienced over the years.

BONUS CONTENT: Working with WordPress Professionals vs. Doing it Yourself

If you're new to the world of WordPress, it can be easy to feel as if you can handle everything yourself. The WordPress community makes information very accessible and provides an excellent background of knowledge for those trying to get in tune with the platform.

One problem we see with this is when clients start to feel as if they can begin to manage their entire website without help from professionals. Without the proper knowledge, taking down a site you worked so hard to build can happen with just one bad plugin.

When it comes to building and maintaining the technical aspects of a WordPress site, leave it to the professionals. The extra costs you spend on working with industry experts will always pay off in the long run. 

BONUS CONTENT: Demonstrating Value to Your Clients

If a client doesn't understand your value, the dynamic of your relationship is going to turn for the worse later down the line. From the beginning of a client relationship, you need to establish the value of your work and just how much effort goes into everything.

One interesting takeaway we've seen with clients is the issues that arise from overdelivering. Here at Trinity Web Media, we always do our best to provide a streamlined and comprehensive process to complete tasks for our clients. Unfortunately, when you become so good at your job, the client perceives what you do as being easy. When your value is diminished and perceived as easy, what's stopping the client from trying to do things themselves?

Join Greg Taylor as he explains a problem that many experienced marketers run into. To ensure the longevity of a client, always make sure you demonstrate your value to the fullest. 

BONUS CONTENT: Effective vs. Efficient

Everyone has a different work process when it comes to operating in the world of business. Although it’s hard to pinpoint which working technique is the best, we’ve pinned it down to either being effective or efficient. Both ways of thinking are justified, and we’ll you why.

When it comes to the highest quality of work, effective is the word that comes to mind. Providing your clients substantial value is always at the top of the priority list, but so is profitability. Finding the most streamlined and profitable way of working is what we consider to be truly efficient.

At the end of the day, how do we strike a perfect balance between the two? 

BONUS CONTENT: What is “Results Bias?”

Let’s say you achieved the results you wanted, but your process was entirely flawed. Although you get the end product you wanted, we consider this impartial thinking “results bias.” Sure, you may feel as if you have a process solidified by getting what you want out of it, but it won’t be scalable at the end of the day.

To have a successful business model, you need to evaluate every part of your process and how you achieved results.

BONUS CONTENT: Transitioning from IGTV to Reels

Since “Review, Refine, Repeat” is the name of the game here at Trinity, we’re always doing our best to improve the ways we bring you content. As Reels becomes more of a center point on Instagram, our media team has decided on a slight pivot. Don’t worry; the same great content will be posted here on our website and youtube, but our IG page is switching things up.

As we advance, you can catch 30-second clips with Greg on our Instagram page in the Reels section. These clips will be short takes on everything in the digital marketing world. We’ll continue answering industry questions as well as giving you tips along the way.

BONUS CONTENT: Generating Business Reviews

In the modern-day of digital marketing, customer reviews and testimonials are a must-have for a successful business. We see way too many brands out there that are excellent at what they do but fail to generate the recognition they deserve. Let's get into a few of the best ways to garner reviews, starting with the most straightforward way; asking.

If you don't reach out to past clients and ask for reviews, how can you expect them to know where & how they should review? Here at Trinity Web Media, we provide the direct link to our Google profile reviews. This makes it both simple and convenient for our clients to leave their thoughts and feelings.

There's a lot to cover when it comes to business reviews. Join Greg Taylor as he covers generating reviews as well as maintaining the ones you already have. We're all going to get bad reviews here and there; how you handle them is what counts most.

BONUS CONTENT: A Year Into the Pandemic - Update

As we pass the year mark of being in a pandemic, a lot has changed in both our personal and business lives. Adapting to remote working while trying to remain as close-knit as possible has been a challenge. Even with our team being spread out, we've done our best to emphasize teamwork and collaboration. Who knew Slack would become everybody's best friend over the past year?

By communicating via Slack and Zoom calls, our team has been able to keep the ball moving, even without face-to-face interaction. Now let's be honest; it hasn't been easy for anyone. Going from working hand-in-hand at the office to transforming into a dispersed workforce has taken some adjusting. Fortunately, the Trinity squad has been able to adapt to the changes facing the world.

Transitioning back to a sense of normalcy, we want to hear from everybody else out there. How have you been adapting to the past year? Have you made unexpected changes in your lives? Let us know! We're always happy to catch up.

BONUS CONTENT: The Best Ways to Handle Client Requests

When client requests are coming in from all angles, things can get overwhelming, to say the least. In order to filter out “pie in the sky” ideas while still acknowledging the requests from the company you are working with, there are several processes you should get in tune with. Here at Trinity Web Media, we always do our best to respect our clients’ requests and respond to them promptly. One of the ways to ensure we keep on track with requests is by implementing a ticketing system.

There are a variety of different ticketing systems out there, but we tend to side with GitHub. By permitting the higher-ups in a company to make requests, those lower on the chain can have a dialogue before it reaches us. This way, when we hop on a new task, we know it’s going to be the real deal.