The New Marketing Show

BONUS CONTENT: List Segmentation

Are you struggling to produce an effective email marketing campaign? You're not alone.

List segmentation is one technique we utilize which allows you to reach out to an audience in the most specific ways possible.

Marketing Funnels [Episode 56]

On this week's episode, Kevin & Greg discuss marketing funnels as well as different lead generation tools.

The team also talks about social media contests and just how effective they can be as a lead magnet.

BONUS CONTENT: Social Media Crisis Plans

You never know when adversity will hit your company, and like most things, it is always best to prepare for a crisis and situational blowback.

Learn about the importance of having a social media crisis plan and how Trinity helps manage these situations. 

BONUS CONTENT: Translating Your Website

It's important to reach out to your audience and speak to them in the most effective way possible - translating content is a great place to start.

Think about it, if you’re serving a community that’s multilingual, why are you only producing content in one language? 

 

BONUS CONTENT: Recharge Your Marketing

In the start-up world, it's all about staying on a constant grind and always working as hard as possible. BUT as important as it is to work your butt off, it's equally important to take time off to recharge.

Blue Ocean Strategy For Small Business [Episode 55]

This week on The New Marketing Show Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does and living in a world of competition yields little to no results. When you separate your business and market to your strengths, you now have a competitive advantage over others in your industry.

BONUS CONTENT: Data Transparency

Marketing Data transparency is key to any reasonable and fruitful collaboration. Without knowing the exact metrics of how certain parts of your digital marketing performs you are still guessing. Data is key to understanding what to do next and typically tells a bigger story. Trinity Web Media only works with partners and vendors who are completely transparent with their data. This transparency breeds trust and allows us to do what is right for our clients. Greg Taylor explains more in this Bonus Episode of The New Marketing Show.

BONUS CONTENT: Putting Goals & Web Functionality First

Web functionality and your business goals should always be the most critical part of any WordPress site. Too often clients and businesses are consumed with how things look and not how they work. Almost anyone can make a website look good, but it takes a professional web developer to create a website work for you.

Making Online Marketing Work With Traditional Marketing [Episode 54]

Making online marketing work with other traditional marketing efforts is not difficult. The only tricky part is tying in the ROI of offline marketing into quantifiable metrics. There are many way to achieve this and in reality it is the only way to understand what works and what does not.

Listen to Greg Taylor and Kevin Eberle discuss how Trinity Web Media approaches this situation with an integrated marketing approach on this week's episode of The New Marketing Show.

BONUS CONTENT: When To 301 an Alternate Domain

Today on this Bonus Episode of The New Marketing Show we discuss how to handle alternate domains for your brand and whether or not to mask the domain, 301 redirect the url or spin up a microsite.

 

BONUS CONTENT: Sweet Relief Musicians Fund

Sweet Relief Musicians Fund is a great non-profit that serves professional musician community. Their mission is to provide financial and medical assistance to professional musicians who have fallen on hard times. Did you know that the average salary of a professional musician is $28,000 per year? With most of that income coming from live shows these musicians are unable to earn a living due to unforeseen circumstances. Check out why we are passionate about this music non-profit and why they need your support.

Who Is Trinity Web Media? [Episode 53]

This week Kevin and Greg are joined by Trinity Web Media team member Nate Baldwin. In this episode of The New Marketing Show we sit down for another Trinity Web Media Roundtable discussion where we all talk about Who Is Trinity Web Media, our history and where we are going for our clients.

 

BONUS CONTENT: How We Schedule Content Creaton

Today Greg Taylor lets the audience in on his secret to getting so much content work done for clients and Trinity Web Media. He says, "If you treat content creation as a business function, and give it the time it deserves and requires -- it's amazing how much good work can get done." 

Give a listen and let us know what you think.