The New Marketing Show

The Iterative Process & What It Means To You [Episode 28]

Trinity Web Media totally belives in iterative processes. To many, the word iterative is a scary term and often misunderstood. On this episode of The New Marketing Show, Greg Taylor & Keivn Eberle discuss the what the hell that term means why the process valuable to your marketing.

 

Thank you for listening, rating and reviewing The New Marketnig Show!

BONUS CONTENT: The Best Marketing Partnerships

Greg Taylor talks about some of his favorite marketing partnerships from over the years and what they all have in common. Listen and let us know if you agree. Thank you for your support!

BONUS CONTENT: What To Look For In a Marketing Agency

In this bonus episode of The New Marketing Show, Greg Taylor is on location at Petco Park in San Diego where he talks about traits to look for when hiring a digital marketing agency for your business.

How To Select a Marketing Agency [Episode 27]

This week Kevin and Greg navigate the murky waters of selecting maketing agencies. The duo from Trinity Web Media talk about specialists, demonstrating value, cultural alignment and what makes for a good collaborative marketing relationship. 

BONUS CONTENT: Better Blogging

Sometimes the hardest part of being a blogger and blogging effectively is findign your content. Greg Taylor from Trinity Web Media discusses where to find great content for your audience and how to make an impact.

BONUS CONTENT: Becoming an Effective Blogger

One of the most important tools you have in your digital marketing strategy is your blog. Greg Taylor talks about what bloggin effectively means and how it will help your brand.

The Importance of Blogs To Your Brand [Episode 26]

If your website is the sun of your digital marketing solar system, the blog is the sun of any good content strategy. This week on The New Marketing Show, Kevin & Greg talk about the role your blog plays in the growth of your brand and your overall content strategy.

 

Key Discussion Points:
• The best time to start a blog

• Post/Content length and frequency

• The importance of owning your own content and where it's published

• Where to get content ideas

• What makes for a successful blog

BONUS CONTENT: The Strategy Behind Landing Pages

Landing pages are a necessity for every digital marketer and website. The landing page is where someone is directed for the sole purpose of conversion. Greg Taylor of Trinity Web Media talks about various things that are important to a successful landing page.

BONUS CONTENT: Three Principles of Marketing - Connect, Engage, Perform

In this bonus episode of The New Marketing Show, Greg Taylor discusses his (other) favorite marketing principle: Connect, Engage, Perform. 

Connect with your audience and the right people. Make sure your sphere of influence are people who can move the needle, help you learn and are comprised of your target audience. This is important. I would rather have a community of 100 people who I connect with vs. 12,000 followers that are scattered across the board. (Check out our podcast about Vanity Metrics.)

Engage: Make sure you are engaging with people and provide high value, perhaps even using an infotainmentmodel. If you engage a connected audience you are starting to win the content marketing and social media battle.

Perform: Know your goals for each piece of content and how it moves you towards your desired results. This is the part where you can use the Review, Refine, Repeat methods Trinity always talks about.

VIDEO VERSION: http://trinitywebmedia.com/trinity-web-minute/three-principles-of-content-marketing-and-social-media/

Some Of Our Favorite Things: The Best of [Episode 25]

For the 25th episode of The New Marketing Show Kevin and Greg discuss some of their favorite things. We discuss our favorite podcasts, marketing and media personalities, favorite blogs and our favorite moments from the first 25 episodes of The New Marketing Show.

 

Thank you for listening to the first 25, subscribing, rating and reviewing The New Marketing Show. You keep listening, we will keep making them!

BONUS CONTENT : Brian Lochner From Yext : The Lost Episode Part THREE

In this final installment of our conversation with Brian Lochner of Yext we discuss the future of search, voice search and artificial intelligence. 

Thank you to Yext and Brian Lochner for talking to us and educating our audience about local search, Google's ranking factors and AI.

BONUS CONTENT: Brian Lochner From Yext : The Lost Episode Part TWO

This time we talk to Brian Lochner and we discuss the finer points of Google's ranking factors for local search and how Yexy assists their users hit the mark.

BONUS CONTENT : Brian Lochner From Yext : The Lost Episode Part ONE

We have part one of a multi-part series where Kevin and Greg interviews Brian Lochner of Yext. Brian discusses the finer points of getting noticed in local search and the importance of a clean digital footprint when it comes to local search marketing.