The New Marketing Show

The Value of Infotainment [Episode 24]

This week Kevin and Greg discuss the value of infotainment. It's no longer enough to publish informative content, now you need to be entertaining and engaging as you do it. The more entertaining your rich media content is, the more chances you have to captivate, engage and create an audience.

 

Infotainment is not a new concept. Think back to television shows such as Sesame Street and other shows of the 70's. These show understood the value in education while entertaining. Infotainment.

 

Key Takeaways:

• Shows like The Nine Club Show…Chris Roberts, Roger Bagley & Kelly Hart - those guys are just entertaining as they’re talking and doing their interviews and you are learning a whole lot about their guests.

• You must understand how important it is to grab and hold attention online. There’s a ton of competition a ton of noise, there are a ton of other options. Why are they going to watch your video or read your blog and go to your company website.

• The last thing you want is the Charlie Brown teacher syndrome when you are tying to disseminate information to a market or to an audience and all they hear is Womp Womp Wah Womp Womp

BONUS CONTENT: Missed Opportunities

Nothing is worse than missing a good business opportunity other than misplaying the fallout from missing that opportunity. In many instances it’s best to debrief, pick up the pieces, learn from it and move forward. Greg Taylor discusses in the Trinity Web Minute brought to you by Trinity Web Media.

In business and in life, hindsight is always 50/50 and sometimes we realize after the fact that we missed an opportunity. Greg Taylor offers these tips to recover and grow from a missed opportunity.

First things first, dwelling over a missed opportunity will not change the outcome. As much as we wish we would have recognized the opportunity, moving forward and learning from your mistake, so you do not repeat it, is key. Next, position yourself to make the changes so that the mistake is not made again. And the most important tip is to not go chasing the missed opportunity. It already happened. Let it live in the past because sometimes going after that opportunity can derail you from the progress you are making in other areas and could potentially create new or more problems.

So if you have missed a potential opportunity, recognize the problem, make the necessary changes so you do not repeat the mistake and don’t try to change or control the outcome.

BONUS CONTENT: Changing and Adapting

On this week’s Trinity Web Minute, Greg Taylor offers these suggestions to be better equipped for adapting and changing with the flow of your business.

On last week’s Trinity Web Minute, we talked about how failing to adapt to change is the biggest “killer” of your business. This week we dig deeper to address the larger issues and how to adapt to those changes.
A technique Trinity uses across the board, for all departments is the review, refine, repeat technique.

Review: 
We suggest a quarterly review of whatever process you are testing. We suggest allowing enough time to actually see the results of whatever your testing.

Refine: 
Assess the results

Repeat:
Keep doing what is working and tweak what isn’t. But the changes shouldn’t be so drastic that you change the complete process. It should be gradual changes

Creating, Recognizing and Handling Opportunities [Episode 23]

For businesses opportunities are the name of the game. This week on The New Marketing Show we dive into the world of opportunities. Kevin and Greg discuss how to create, tecognize and handle opportunity -- including missed opportunities. 

 

Key Takeaways

• Opportunities are created when you listen and are in tune with your business
• Not all businesses have the same problems and the same opportunities
• Solve problems first, recognize the opportunities and let the revenue follow
• Build a network of problem solvers and grow together

 

We appreciate everyone's support of The New Marketing Show. if you have not yet, please subscribe, rate and/or review the show -- it means the world to us.

BONUS CONTENT: Evergreen Content Opportunities

It's important to recognize when to publish evergreen content. Also, just as important is knowing what topics lend better to evergreen cornerstone content vs. other content opportunities. Greg Taylor discusses this topic on another BONUS Episode of The New Marketing Show.

BONUS CONTENT: Adapt or Fail Fast

This Bonus Episode of The New Marketing Show revolves around a conversation Trinity Web Media Founders overhead while out to dinner. A local business owner was complainging that the Internet killed his business -- but is that really true? Did the Internet kill his business or did his lack of adapting to the times hurt his business. Listen and find out more.

Promoting and Marketing Your Event [Episode 22]

Marketing your Event properly is essential to the success of your events. There are many channels where you can market events, but which ones are right for you? Facebook, Instagram, Twitter, Linkedin and other social platforms are just the beginning to getting the word out and filling your event's capacity (and meeting the event's goals.)

This week on The New Marketing Show by Trinity Web Media, Kevin & Greg discuss how to promote and market your event.

 

Key Takeaways

• Use Facebook/Instagram Ads or Promoted Posts and target your ideal audience's interests by geopgraphy

• 25-50 miles of the event is a good geo-radius 

• Using Twitter gets more traction for intros to new audiences via retweets

• Develop a specific web page or better yet a dedicated website to disseminate the event's key information

BONUS CONTENT: Event Marketing Tips

In this bonus edition of The New Marketing Show Greg Taylor discusses some simple tips to market your upcoming events. 

BONUS CONTENT: Three Ways To Keep Customers Loyal

Customer Loyalty is the lifeblood of all sustainable businesses. Greg Taylor from Trinity Web Media discusses Customer Loyalty as he's grabbing a cup of coffee at his favorite San Diego coffee location Better Buzz.

Website Usability: How to Make Your Site More Logical [Episode 21]

On this week's New Marking Show hosts Kevin and Greg of Trinity Web Media discuss the finer points of website usability. Nothing is worse than someone not oknowing how to inuitively navigate your site to find the information they need. The duo give out simple tips to make your site more user friendly and more logical for everyone.

BONUS CONTENT: Is Your Content Helping or Hurting You?

This is a special BONUS Episode recorded from WordCamp Orange County 2016. The message is as relevant today as it was on that day. Greg Taylor discusses the traits of content: The Good, The Bad, The Ugly & The Superb. Recorded on location at UC Irvine / Irvine, CA. 

For a video version of this talk please visit: https://wordpress.tv/2016/08/17/greg-taylor-content-development

 

BONUS CONTENT: What We Learned Having A Podcast

Kevin & Greg are back at it again in this BONUS Episode of The New Marketing Show talking about what they have learned from producing the first 20 episodes of The New Marketing Show.

Solving Problems With Content [Episode 20]

This weel Kevin & Greg discuss how effective content addresses and solves client's problems. If your content marketing only addresses selling your marketing strategy is falling short. Revamp your content strategy by placing an emphasis on what problems you can solve or what problems you can help your customers solve.

 

Key Takeaways:

Content creators who try to sell with every social media post are the sign spinners of the Internet.

Listen to your customers and the questions they ask you. This is the best place to find relevant content to help.

Give away your knowledge as freely as possible

Social Media should be social.