The New Marketing Show

BONUS CONTENT: Our 10/10/10 Instagram Strategy

In this special Bonus Episode of The New Marketing Show. Greg Taylor speaks with Trinity's Director of Social Media Tami Harvey about their 10/10/10 Instagram strategy.

For complete show notes and more Instagram strategy tips please visit http://trinitywebmedia.com/trinity-web-minute/instagram-strategy/ -- Thank you for listening!

BONUS CONTENT: Marketing Audit

How often do you do a deep dive and look at how your marketing is performing. Doing internal and client marketing audits are phase two of the Review, Refine, Repeat process Trinity Web Media lives by. Greg Taylor talks about how we do it.

Scaling Your Small Business [Episode 19]

Scaling a business is always on every business owner's mind. While this episode does not discuss marketing problem solving per se, it does dig into how the hosts Kevin & Greg run Trinity Web Media and scale the business accordingly.

One key thing to remember is scaling a business is very different than growing a business. Growth is usually definted by hard metrics like revenue or number of emplyees and scaling a business deals more with systems and repeitive processes.

Take a listen and check this week's New Marketing Show.

BONUS CONTENT: Finding Good Business Leads

If you are struggling to find business leads this BONUS epside is for you. Greg Taylor teaches you about the best way for you to network to find great leads for your business.

BONUS CONTENT: Three Tips To Help You With Local Search

Local search is everything to a small business. Greg Taylor talks about his three favorite factors when it comes to dialing in your local SEO. Check it out.

Building Your Own Website [Episode 18]

WordPress was created to democratize publishing but is it always smart for you to take your web development into your own hands. Like other things in business, just because you can, it does not mean it is always a wise idea. On this episode of The New Marketing Show, Kevin & Greg discuss the pros and cons of developing your web presence including the learning curve, the cost of your time and having realistic expectations.

 

BONUS CONTENT: Using Google Trends

Today let's talk about how Trinity Web Media uses Google Trends to make sure our headlines, topics and content gets the proper visibility.

BONUS CONTENT: Q&A From Listeners

In this bonus episode of The New Marketing Show, Greg & Kevin answer questions submitted via email from listeners. Submissions range from domain purchasing to marketing budgets to whether or not it's a good idea to build your WordPress site.

Thank you, everyone, for submitting such great questions, we hope we get you the answers you need.

The Importance of Owning Your Name [Episode 17]

We see this often...people think of a brilliant company name only to find out the hard way that the domain name is not available. This is a sticky situation that you need to navigate carefully. This week Kevin & Greg talk about the business naming process and why it is important to own your own name on the web.

 

Key Takeaways:

Whenever possible work with professionals to help you with naming and securing social media handles and domains.

Purchase a domain for the longest term you can afford.

Owning your name's domain is the start of cotrolling your own reputation and destiny.

 

Trinity Web Media uses namecheap.com for all our domain purchases.

BONUS CONTENT: Lead Magnets and Helping First

This week we discuss lead magnets, what they are and how they can help your business. We also recap The New Marketing Show Episode #5 with Chris Lee and the theory of giving to your audience before expecting anything in return. 

If you like what you hear, please subscribe, rate and review! Thanks!

BONUS CONTENT: Getting Comfortable as a Public Speaker

Kevin Eberle and Nate Bladwin ask Greg Taylor tips about getting comfortable as a public speaker. Greg addresses rituals, practicing, knowing the audience and a couple of things not to do on stage or the night before.

Best Bites Marketing For Coffee Shops, Cafes, Caterers & Specialty Food Vendors [Episode 16]

Trinity Web Media is proud to announce our new marketing initiative Best Bites Marketing. Best Bites from Trinity Web Media is our new department that specializes on digital marketing for Coffee Shops, Cafes, Caterers and other Specialty Food Vendors.

In this episode of The New Marketing Show, the Trinity team, Tami, Nate, Kevin & Greg discuss the unique challenges this niche market faces and we plan to help. Learn how our team's localized marketing approach and philosophy will help these niche companies compete in a larger space for a bigger market share.

Key Highlights:

• How coffee shops fall into one of four problem sets
• The use of local geo marketing through our partnership with Yext
• Who has the best Tiramisu in New Jersey
• Why niche business often fail

For more about the new Best Bites Marketing Program please visit: bestbites.trinitywebmedia.com

BONUS CONTENT: Why Do We Fail

Why Do We Fail? There are many explanations why people fail. I have also failed because of these two factors: Was Your Idea Bad or Was Your Idea Poorly Executed?

Good execution of a bad idea will lead to failure, while conversely bad execution of a great idea will also lead to failure. So, the next time you feel like your digital marketing initiatives came up short, examine execution vs. idea. I think you will be surprised with your findings. Fail fast and move on.