The New Marketing Show

BONUS CONTENT: Keeping Your Website Up, Online, and Healthy

Making sure you adhere to the proper protocols is essential to keeping your website up and online. Without web development experience, it can be easy to overlook a few steps that may leave your website jeopardized with security risks. Here at Trinity Web Media, we keep a close eye on our web properties to ensure our client’s websites are always up to speed with the latest security updates. Aside from keeping your finger on the pulse of a site’s health, there several things to lock down when developing websites.

When it comes to keeping your site as secure as possible, make sure you:

1. Always have a backup of your site
2. Work with a reputable host
3. Don’t touch aspects of your site you don’t understand
4. Test plugins with your current version of WordPress
5. Use a malware detection service

BONUS CONTENT: Let’s Talk Problem Solving & Over-Engineering

Whether it’s internally or for clients, problem-solving is always an important topic to cover. Regardless of the issue at hand, reviewing the overall scope and complexity of the problem is the first step to take. Is it a one-off issue, or is it recurring? With that question in mind, you can determine how much time and effort should be allocated to the task.

One of the most significant issues people tend to have with problem-solving is the tendency to over-engineer solutions. Over-engineering often results in wasted energy that should be allocated in other places.

By taking the time to evaluate the different options for problem-solving, you’ll provide better answers for both your clients and your hard-working team.

BONUS CONTENT: Evaluating Projects for Your Clients

Interested in learning the inside scoop behind evaluating projects for clients? We have you covered.

When it comes to taking on new projects and initiatives, there are a number of things to reflect on before diving in headfirst. Start off by analyzing the scope of the work ahead of you. Is it what you’re comfortable doing? Is the client going to value your expertise? Also, keep in mind the value of making sure the relationship with your client is one that can grow. If you feel as if working with a particular team isn’t a good fit, it likely isn’t.

Last but not least, ensure you are charging accordingly for what you do. The quickest way to go out of business is to continue providing hard work for free.

BONUS CONTENT: How to Vet Digital Marketing “Experts”

We can all agree finding an “expert” in digital marketing these days isn’t difficult. What’s more important than ever is having the proper criteria in place to vet them and their work. Many companies are quick to promise you the world in results, but these “experts” often fail to deliver.

Before committing to a service or company, there are a number of questions that you should present them with:

“What are you promising my company and me?”

“What results have you achieved in the past?”

“Can I talk to one of your current clients?”

Never let so-called digital marketing “experts” try to convince you of something that you can simply vet to find out for yourself.

And most importantly, always trust your instincts.

BONUS CONTENT: Being Authentic on Social Media

In the world of business, as much as some companies try to make it seem, not everything is glitz & glamour. When you scroll down the feed of most brands, it always feels like everything is positive, but behind the scenes, that’s not always the case. There’s often a big difference between what’s going on Instagram vs. reality.

At the end of the day, the more real and authentic you are on social media, the more people will respect you. These tough times aren’t easy for anyone, and it’s okay to let people know you are struggling. You can’t always put up the facade that everything is going to plan because, frankly, today’s world is more unpredictable than ever.

BONUS CONTENT: Influencers vs. Ambassadors

It’s no secret that there is a buzz around social media influencers, but not everything is always as it seems. For those of you with access to HBO, we highly recommend you check out their new series, “Fake Famous.” The show revolves around the concept behind influencers and ambassadors and how their passion for a product or service may be misleading.

Did you hear about Instagram models renting staged sets of “private jets” just to portray a particular lifestyle? That’s just the tip of the iceberg.

Although there’s plenty of money to be made as a brand ambassador, understanding the difference between influencers and ambassadors is the first place to start. Tune in with Greg Taylor to learn all about the significant differences between the two and what you should keep an eye out for when scrolling down your feed.

As we mentioned, not everything is always as it seems!

BONUS CONTENT: Charging Clients Accordingly for What You Do

Are you charging your clients accordingly for what you do? At times, it can feel like you’re providing clients with so much value, but not seeing anything in return. This is when you have to reflect on how you’re charging for work and where to draw the line. If you don’t charge for what you do, it’s only a matter of time before you go out of business.

Of course, charging accordingly doesn’t mean you have to be rigid. By using your judgment, it’s crucial to recognize when and where to provide value. If a client dismisses your work and continues to ask for more, it may be time to take a step back and evaluate the relationship.

Be comfortable with your value and continue charging clients accordingly. It’s as simple as that.

BONUS CONTENT: The Value of Site Architecture

It’s no secret there are tons of moving parts that go into a successful web build. When it comes to the development process, it can be easy to overlook a few crucial details that can make or break your site—one of those being our topic for today; site architecture.

Site architecture is essentially how everything on your site works together, how one page interacts with other pages, how your homepage is the foundation, and much more. To give your users the best experience possible, your site architecture must stay on point.

BONUS CONTENT: How Do Websites Work? 3 Things to Know

When it comes to exactly what goes on behind the scenes of web development, there are three major components you should be aware of. As simple as some of these concepts may be, it’s important to understand each aspect a much as the next. For those who are a little less tech-savvy, this is the perfect Trinity Web Minute for you!

So, how exactly does a website work? First things first, let’s begin with your domain. This is your purchased URL that needs to be renewed every year. Domains are purchased from a domain registrar such as GoDaddy or NameCheap. Next up, you need reliable web hosting. Web hosts essentially host all of your files, your database, and everything that comes along with your site.

Last but not least is the designed final site. Depending on the platform in which you develop your custom site, you then take your web files and upload them to your web host.

BONUS CONTENT: Which Conversions Should You Prioritize on Social Media?

When you think of goals for your social strategy, what comes to mind? More often than not, the purpose of your social media channels is eventual conversions in various forms. Although it’s easy to get caught up in the game for achieving likes, the end all be all goal should never be vanity metrics.

Our team here at Trinity Web Media brainstormed together to come up with a ranking for social media conversions. With a proper strategy in place, you should always be looking to prioritize your goals in this order:

1. Direct message of value

2. Website visit/tap

3. Share (or retweet)

4. Comment of value

5. Follow/like

BONUS CONTENT: Various Ways to Repurpose Content

As you may have noticed, here at Trinity Web Media, we believe content is king. With content marketing continuing to be one of the top ways to get your brand found and recognized online, finding various ways to repurpose content is crucial to a successful strategy.

So, what are a few ways one can leverage content from platform to platform? If you’re willing to put in the work, capitalizing on your content is more possible than ever before.

BONUS CONTENT: Double Down on Content!

A few weeks back, our featured Trinity Web Minute was all about the value of content, especially during these challenging times. When you focus on content, you keep your company’s bloodline alive while keeping people in touch with your brand.

Content marketing is the name of the game! If you haven’t started pushing out content, take your spare time over the holidays, and begin your content journey. The sooner you get to posting, the better.

Do you have questions about the content marketing process? Don’t hesitate to send us a message or check out our content marketing FAQ page. Here at Trinity Web Media, we’re always happy to get your content strategy on track.

BONUS CONTENT: Always Stick Together as a Team

2020 hasn’t exactly been an easy ride. With all the challenges we’ve faced, this time has been a major learning experience about the value of sticking together as a team. Without the ability to work together as we usually do, nothing has come easy.

Fortunately, our team has risen to the challenge. As Greg Taylor mentions in today’s Trinity Web Minute, we can’t stress enough how proud we are of everyone for adjusting to these unprecedented times. As long as this year has been, we’ll continue to recognize the value of teamwork.

Thank you for tuning in to this week’s episode on sticking together as a team. Let’s begin the countdown to next year!