The New Marketing Show

BONUS CONTENT: Setting Marketing Goals

Without setting marketing goals you have no idea how your campaigns or initiatives are performing. Marketing Goals are one of the most overlooked items when small businesses are executing their marketing strategies. Set goals, review them often and tweak as needed for the successes your business needs.

BONUS EPISODE: Kevin and Greg Talk About The Value of a Strong Online Presence

In this mini bonus episode, Trinity Web Media Founders Greg Taylor & Kevin Eberle discuss the value of having a graat online presence and how to evaluate your brand's online presence.

If you are wondering how your marketing efforts fare, take our marketing self-assessment. Do you make the grade? http://trinitywebmedia.com/assessment

Collaboration Over Competition [Episode 6]

Collaboration over competition is a mantra the Trinity Web Media team lives by. We were first introduced to this concept at Gangplank Collaborative Workspace in Chandler, AZ.  Simply stated, when like minds even though percieved competitors get together and work together the sum is greater than the parts. If you find the right people in your business to work with and bounce ideas off of for the greater good, it is amazing what can be accomplished.

On this episode, Greg & Kevin discuss the role of collaboration with competitors, friends and clients and how it effects positive outcomes.

For more about Trinity Web Media, please visit our website.

BONUS CONTENT: Iteration, Velocity & Embarassment

We believe that ideas are never complete and they go through constant change. Iteration is the name of the game, but you need to move with some velocity and sit on things. Don't worry about being embarrassed of a launch. I prefer giving the world our ideas, let them tell us how that (the audience) want to use it and suffer some embarrassment then never shipping anything.

 

BONUS CONTENT: Just Say No To Sliders

Please, say no sliders for your WordPress site. Sliders are the bane of developers existence. I have no idea why your brand would prefer to have their key messaging and hero image seen every five, 10 or 15 seconds. How does this make no sense?

As with anything else, what was once cool, slick and on trend is now tired, boring and not effective. People, people it is not 2007 anymore, let's all do play our part to rid the web of sliders. Please just say NO.

For more great content like this please check out The Trinity Web Minute.

Chris Lee Talks About Marketing Automation & CRM [Episode 5]

This week, Chris Lee Founder of PurpleCRM sits in with Kevin & Greg to discuss the importance of marketing automation and the roles CRMs play in solving business problems. Besides being a husband and a father of three, Chris Lee is a veteran marketer, WordPress developer and a CRM expert.

On this episode we discuss audience personas, lead magnets, giving value before expecting anything in return and we re-visit the good old days of Gangplank in Chandler, AZ. We were thrilled to have Chris on as The New Marketing Show’s first interview guest. The knowledge provided to the audience is second to none.

 

This was a fun interview that is sure to be an instant classic!

 

PurpleCRM Website

Trinity Web Media

BONUS CONTENT: Exercising Patience With Your Marketing

If patience is a virtue, most marketers have no virtue. Exercising patience in marketing is tough. Once you put a new strategy in play or use our Review, Refine, Repeat methodology you need to exhibit some patience to let things work. You can guide things along and keep tabs on progress, but you have to have time take time.

 

BONUS CONTENT: Marketing Content - Drip or Drop?

This is always a great question and leads to bigger discussions about content distribution. Do you think it is better to drip content to your audience on a regular schedule or drop all the content on them so they can consume the content in their own manner?

Content Distribution

How you distribute your content will always depend on the nature of the content and your audience. The other thing to consider is what goals do you have attached to the content or campaign. We believe that unless your content is highly addictive and can be consumed on a content binge, dripping your content broadcast will allow you to build an audience, build trust and deliver your message.

If you like this video, please subscribe to the Trinity Web Media YouTube Channel. Trinity Web Media offers Marketing Tips, WordPress How Tos and a lot of other great content.

 

The Cost of Breaking The Brand [Episode 4]

Veteran marketers know how expensive and hard it is to build a brand and how easy it is to break the brand. If you do not pay attention to the details of your brand and business experience you will start to give away brand equity.

Stop for a moment and think back at an awful experience you had with a brand you trusted. By breaking the brand, did they lose your trust? Did you begin to lose faith in the brand? Or, did you just stay away from revisiting said brand?

Kevin & Greg from Trinity Web Media discuss the ramifications of breaking brand.

Trinity Web Media

BONUS CONTENT: Finding Content For Your Marketing Strategy

Finding content for your brand’s site is not as hard as you think. If you think about the world around you and the questions you face daily you will never be short of ideas. In today’s Trinity Web Marketing Minute we discuss where the best sources of content ideas come from and how to tap into their power.

This method is quick, easy and it works!

BONUS CONTENT: Web Tools For Your Site

There are some great Web Tools you can use to keep tabs on the health of your site. Trinity Web Mediaconstantly uses our Review Refine Repeat methodology to monitor the WordPress Development when under contract. Today we discuss our three favorite tools Google Analytics, Crazy Egg and GT Metrix in this Trinity Web Minute.

 

Using Social Media To Solve Business Problems [Episode 3]

Once considered a waste of time is now one of the most valuable business tools. When used correctly, Social Media can head off and solve many business problems.

The Trinity Web Media hosts Kevin & Greg are joined by Trinity's Social Media Director Tami Harvey and use real-world examples and case studies to coach you how to use Social in your business.

Check out the episode! 

Trinity Web Media

BONUS CONTENT: Review Refine Repeat

This is the biggest basic digital marketing tip we can teach you — Review, Refine, Repeat. This methodology has kept Trinity Web Media and its clients honest for many years. By learning the art of Review, Refine, Repeat you always know what is working for your business, what is not working and what can be fixed.

Basic Digital Marketing

Once you know what is working you can do more of it. Conversely, when you know what is not working you can do less of that and focus on the former (what is working.) That’s just the beginning, because then we re-launch and do it all over.

If you like this video, please subscribe to the Trinity Web Media YouTube Channel. Trinity Web Media offers Marketing Tips, WordPress How Tos and a lot of other great content.

 

Please click here for a video version of this Web Marketing Minute

http://trinitywebmedia.com/trinity-web-minute/basic-digital-marketing-review-refine-repeat/