The New Marketing Show

BONUS CONTENT: Support Small Business!

Join in as Greg Taylor checks in from South Philly to discuss and topic that has become more relevant today than ever before. As Small Business Saturday has recently passed, make sure you take time to support a small business today. While some corporations are performing well during the lockdown, many local businesses have suffered.

Today’s Trinity Web Minute is all about thinking small and impacting an organization that needs it most. Tune in and let us know the different ways you have been supporting the smaller players on the field.

Make a difference and support a small business.

BONUS CONTENT: Taking the Steps to Ensure a Successful Site Launch

There's a lot more that goes into a website launch than you may expect. The process doesn't just stop at designing and publishing! You need to make sure you take the correct steps to ensure a successful launch for both you and your clients. When you prepare to launch, it's essential to account for client feedback and a few intricate details. As we say, the devil lies within the details.

Think form notifications, replacing favicons, etc. The little details always make the most difference! Tune in to this week's Trinity Web Minute with Greg Taylor as he dives into the details of a successful site launch.

Questions or concerns? Give us a buzz! We're here to help.

BONUS CONTENT: Small Business Advice for the Holiday Season

As we mentioned before, small businesses & NPOs will be most affected during this holiday season. With corporate entities getting involved in Giving Tuesday & other fundraising events, getting your strategy together has become more imperative than ever before.

Going forward as a small business, what you must begin with is a strategy. Next on your list is finding ways to execute that strategy to its fullest potential. As we say, a plan without execution is nothing. So, as we head into this chaotic season, you need to make sure all aspects of your online businesses are on point. With everyone moving online, you no longer compete with the mom and pop shop down the street. Your competition is now Amazon and Best Buy, making executing your strategy as crucial as ever.

Heed our warning. Now is the time to make sure all of your plans are in place and ready to take on the vast competition.

BONUS CONTENT: How to Maximize Your Giving Tuesday Results

As mentioned in previous episodes of the Trinity Web Minute, this year's giving season will be like no other. With large, corporate NPOs getting involved with Giving Tuesday, maximizing your results this year is going to take a significant amount of more work. So, what are you waiting for? Get planning!

Expect tons of noise this Giving Tuesday. The real question remains, how do you make your non-profit stand out? Let's begin with finding ways to be different. Get creative with your strategy and find ways to differentiate from the competition.

Learn about maximizing your Giving Tuesday results by finding ways to solidify your brand on today's video with Greg Taylor. Feel free to reach out to us with any questions you may have!

BONUS CONTENT: Right Strategy, Wrong Person

There are tons of moving parts to account for when it comes down to nailing a digital marketing strategy. By working with professionals, you can hone in on your process and determine exactly what gets the ball rolling. Unfortunately, even when you have the perfect plan in place, results at times fall short. We often attest this to an organization having the right strategy but the wrong person trying to execute it. As we say, a plan is nothing without execution.

If you find yourself in a similar situation, take time to evaluate the team that surrounds you. Are they the right fit for the strategy? Can it truly be executed to its full potential? Without the proper people in place, your efforts are inevitably going to fall short.  

BONUS CONTENT: How Will the Giving Season Change in 2020?

The secret for non-profit fundraising is out! Giving Tuesday was an incredible way to garner donations in 2019, but all the attention it has brought will undoubtedly affect smaller non-profit organizations. How do you overcome the buzz during the giving season and stand out from the pack? Everything begins with a plan.

Start planning sooner than later, and get your strategy in place. The prominent players in the NPO field will be ready to execute their moves to the highest degree. This means the smaller organizations may feel the effects first hand, but this shouldn’t deter you from preparing for the giving season.

BONUS CONTENT: Respecting Your Team Members

Respect can go a long way. Both in life and business, when you respect each other, everything goes a lot smoother. Here at Trinity Web Media, we pride ourselves on respecting one another and not getting in the way of someone and their lane. Think about it, when you have two team members lacking respect for what the other person does, nothing really ever gets done.

When it comes to the success of a team, never let your ego get in the way. Give your team members the respect of doing what they do, and you’ll likely receive it back.

BONUS CONTENT: BackupBuddy Has Your Back

We are all looking for ways to make our lives a bit easier, right? As a web developer, one of the best ways to keep your mental sanity throughout the life of a project is with backups. Constant backups stored both locally and server-side keep you less worried about malware attacks and PHP conflicts and more focused on the task at hand. The best tool to keep your site backed up? We recommended BackupBuddy.

BackupBuddy is one of the most prominent backup services for WordPress development, and there’s no secret why. You can’t go wrong with this reputable plugin with an easy to use interface and exceptional services.

BONUS CONTENT: Giving Tuesday is Coming Up

We’re reaching the end of the year, and time is flying by as we continue to stay busy during these difficult times. As a nonprofit looking to raise funds, planning for year-end appeals is imperative. If you aren’t already busy getting resources together for your ask, we recommend getting to it sooner than later.

One of the most significant days for nonprofit asks is Giving Tuesday, taking place the Tuesday after Thanksgiving. Get in front of this crucial day by preparing with your team. Giving Tuesday isn’t the type of holiday where you can begin planning the week beforehand. Take the time to get ready and watch your fundraising abilities evolve like never before.

BONUS CONTENT: Setting Realistic Goals

When you prepare to set goals for yourself or your team, it's always important to keep things realistic. Sure, we all like to set high expectations for ourselves. But, as you know, sometimes things just don't work out as planned. When you set realistic goals, you set yourself up for success and the motivation that comes with it.

Don't set up anyone for failure by promising clients the world. By maintaining a realistic viewpoint, you help keep goals on track without the need for too many bumps along the road.

Are you finding that you are continually struggling not to fail? Continue learning about the value of setting realistic goals on today's Trinity Web Minute with digital marketing expert Greg Taylor.

BONUS CONTENT: Take Your Nonprofit Next Level with GiveWP

Here at Trinity Web Media, we’re proud to discuss the successful strategies we have implemented for nonprofits across the east coast. With the proper tools in place, our team has the ability to curate donors and exponentially increase the average donation rate. If you’re looking to do the same, we highly suggest you start off with the innovative donation tool, GiveWP.

Our very own, Greg Taylor, had a recent engagement with GiveWP on Twitter, sparking us to dive into more explanation of our nonprofit experience. As you may know, elevating an average donation rate can transform a nonprofit – GiveWP allows you to do that and much more.

BONUS CONTENT: Make Your Life Easier with Backups

Having your site backed up both locally and by your hosting service is crucial to a development project’s lifespan. Whether you run into design complications or malware incidents, being prepared with backups makes all the difference.

We’ve run into some past issues with e-commerce sites that have been shut down due to faulty security. Fortunately, our team can step in and resolve the situation by initiating a backup of the site.

Don’t overlook this fundamental aspect of web design – it can make or break a client experience.

BONUS CONTENT: The “New Norm” is Not Normal

Let’s face it; we’ve all been going through a lot recently with the pandemic safety protocols that have been put into place. Although here at Trinity Web Media, we’ve adopted the best we can, it’s still troubling to accept the “new norm.”

We can all agree that this “new norm” is NOT normal. As much as we can pretend it is, accepting the changes in place has been difficult.

Join Greg Taylor as he chats about a topic that has been on a lot of our minds recently. Dealing with the “new norm” is a trivial task that we must all work together to overcome. If you would like to continue this discussion, feel free to reach out to us via our website or on social!