The New Marketing Show

BONUS CONTENT: During These Crazy Times, Make Sure You Check-in with Others

As we continue to adjust to the craziness all around us, it’s essential to take time to reflect and check-in with others. Many of us have been disproportionally affected by this pandemic; it’s hard to pinpoint who and what is struggling most. Something we can all agree on is that in recent months, stress and anxiety have been at an all-time high.

After six long months of lock-down, it’s no wonder so many people are struggling significantly. As productivity levels feel like they are dropping due to these unprecedented circumstances, a sense of worry has crept in. With that being said, now is a crucial time to check-in with others. Let them know you are here for them; sometimes an open ear is all people need.

BONUS CONTENT: Onboarding Clients During the Pandemic

Dealing with everything that has come with these unprecedented times has been difficult for everyone. Particularly in the digital marketing industry, our team has been forced to adjust to the changes put in place. This hasn’t always been easy, but finding solutions to business problems is what we do best.

One of the most prominent aspects that we have adapted to is onboarding clients and the best ways to interact with them. Are you facing similar struggles?

BONUS CONTENT: Digital Media Trends in 2020

You have to admit that the constantly evolving digital marketing atmosphere is hard to always stay on top of. With so many constant updates being put out, it's no telling which social media app will take the number 1 spot in upcoming months.

What we do know is that digital media in 2020 is vastly different than in previous years. As younger generations depart form Facebook, we all must adjust our social media strategies accordingly. Also, with the surge in the popularity of voice-activated devices, it has become imperative to make sure your content reaches all aspects of the technological world.

If you're feeling a bit overwhelmed with the digital media trends of 2020, don't feel alone. Greg is here to keep everyone on the same page going forward - don't miss out!

BONUS CONTENT: How to Keep a Project On Track

Have you ever worked with a client and felt as if they kept shooting themselves in the foot? Sometimes it can be an uphill battle to bring them success. But, as a problem-solving organization, we utilize a few ways to keep a project on track. It’s not always going to be easy, but with a few tricks up your sleeves, you can ease the client-facing process.

At the end of the day, projects are like baseball teams. The whole game could be going smoothly, only to be blown by the relief pitching. In marketing, to initiate a successful campaign, you need to work together with clients hand-in-hand. When things start to slip, it’s your job to direct the client in an appropriate manner.

BONUS CONTENT: Create Content with Bannersnack

There are so many tools on the web for content creation; it’s hard to keep up. The trouble is, with so many tools available, the market has become saturated. Finding a handy tool for creating content has become a lot more challenging then you may think.

Lucky for you, we’ve done all the tests & trails for you. In terms of content creation, we highly recommend you check out Bannersnack. No, we’re not paid partners. Our team has been blown away by the ability of their console – we just had to share it with everybody!

BONUS CONTENT: Understanding Your Own Process

As you know, the importance of having a solidified process in place benefits both your team and the client. But, once a process becomes confusing or unable to be understood by both parties involved, disconnects happen.

Understanding your own process is crucial to the success of an initiative and a relationship with your client. No one likes to feel confused; it is your job as a marketing company to ensure everyone is on the same page.

BONUS CONTENT: The Importance of Branding

Consistency and connection, two things that are at the forefront of proper branding. In order to keep your branding on point, there are a few things you need to make sure you’re doing. You can never overlook the importance of branding!

 

Always keep in mind the significance of keeping things uniform by using the same color schemes and design structures. Your logo should be recognizable and always appearing the same from product to product.

BONUS CONTENT: Dealing with Scope Creep

Scope creep is an issue everyone in the industry deals with. Whether it's a client's expectations reaching beyond what was agreed on or something else along those lines, scope creep is real and must be dealt with.

 

Here at Trinity Web Media, we pride ourselves on being a collaborative company. The issue with scope creep is that expectations are taken beyond what was communicated.

 

So, with no one remaining on the same page, issues & inconsistencies are expected. Let's talk all about dealing with scope creep on today's Trinity Web Minute with Greg Taylor. He breaks down similar issues we are dealing with and how our team responds.

 

BONUS CONTENT: Feeling Overwhelmed? You’re Not Alone.

Are you like many business owners & marketing professionals feeling overwhelmed with everything going on? You're not alone. Here at Trinity Web Media, we've been facing a series of challenges adjusting to the "new normal." It could be stemming from disorganization or the unknowns of a project; either way, feeling overwhelmed is a tough position to be in.

Give this week's Trinity Web Minute a listen to learn about the different ways Greg is adjusting to all the changes we've been experiencing. Sometimes it's okay to hit the pause button and evaluate everything; it's all part of the process.

BONUS CONTENT: Maintaining Your Brick-and-Mortar's Online Presence

How is your brick-and-mortar business transitioning back after quarantine? We've worked with several brands that shifted their focus from an in-person storefront to a digital presence due to COVID-19 protocols. Now that the time has come to return back to in-person business, how will you go forward with an online presence?

Establishing a digital brick-and-mortar business takes work, don't throw away all the traction you've gained. Although it may take a lot of work and persistence, maintaining an online presence is crucial in this day and age.

Are you looking for more information on taking your brick-and-mortar business online? Click here!

BONUS CONTENT: How Will You Continue to Garner Support After Quarantine?

As states begin to open back up and a sense of normalcy returns, it will be an exciting time for the regrowth of businesses. If you are like many and garnered support from your local community, adjustments will need to be made going forward. Local companies will need to learn from their successes but as well as their failures to further growth.

How do you plan on continuing to have support after quarantine? We have a few tips to keep your brand rolling even after such an unprecedented event.

BONUS CONTENT: What Has Your Business Learned During Quarantine?

As businesses return to the office and the "new normal" continues, we are interested in seeing how quarantine has affected your business. In terms of the adjustments you made in both your personal life and business, what changes do you think are to stay? 

 

If you've been following along, you know our team has been advocating doubling down on content since the jump. As people begin to surf the web for services once again, it's critical to get out in from of your potential clients.   

 

With some companies experiencing extensive changes while others remained minimal, everyone experienced quarantine differently. Let us know what you learned and how your team will continue to adjust! 

 

BONUS CONTENT: Consider What You Say & How You Say It

With the current status of everything going on int he world, saying things are trivial is an understatement. Adjusting to the onset of COVID-19 precautions combined with the fight for racial equality in our country has created a wave of emotions. Although we all have specific opinions and want our voice heard, making sure you keep track of what you say and how you say it has become more critical than ever before.

Here at Trinity, we’ve been shocked by seeing the number of tone-deaf responses from public figures. Ranging from Drew Brees to the CEO of Crossfit, it’s evident people forget the power of words. Going forward, we implore you to view yourself as a public figure and everything that comes with it.

Don’t get overwhelmed by emotion and fuel the fire already burning on social media. Carefully considering WHAT you say and HOW you say it is a skill we all need to master.