The New Marketing Show

BONUS CONTENT: Lead Generation: Quality vs. Quantity

Lead generation can be a tricky business. Many paid services go into it playing the numbers game, getting you as many leads as possible. But when it comes down to it, the quality of those leads is often misguided. Spending time and money chasing after hundreds of potential leads isn’t sensible or scalable for your business.

With a focus on content marketing, our clients know the importance of valuing quantity over quality. According to a report by BrightTALK, “B2B marketers have demonstrated a clear preference for generating high-quality leads (68%) over generating a high volume of leads (55%).” The numbers speak for themselves.

BONUS CONTENT: Pivoting Your Business Due to COVID-19

As we enter into the yellow zone, many businesses are able to return to work from COVID-19. Unfortunately, many small brands have been forced to feel the effects of this pandemic more than others. We must face the facts and discuss the realities of your company’s current state.

If your business is no longer a thriving industry, you are going to have to make the appropriate changes to survive. One thing we stress here at Trinity Web Media is the ability to be able to adapt. If that means pivoting your business model, so be it.

Tune in below to learn more about this topic and stay tuned for more. We’re happy to help you get your business back on track!

BONUS CONTENT: The Power of Communication & Content

Our team has our fingers crossed that the decline of COVID-19 continues, and things can get back to normal. With so much fear and panic plaguing society right now, one of the most important tools in your arsenal is the power of clear and concise communication.

If you have been following along with our Trinity Web Minute series, you know we have been emphasizing the power of content. During this time of uncertainty, getting in front of your clients and keeping in touch with the status of their business is vital.

Don’t get too caught up in the madness. The power of communication is something that can’t be forgotten, especially during a time like this.

BONUS CONTENT: Preparing for a Clean Handoff to Clients

One of the best aspects of being WordPress developers is the ability to have a clean handoff of sites to our clients. As you may know, many clients head into a project with the intention of behind completely hands-off; notably, this is very rarely the case.

By providing your clients with the opportunity to take control & have a clean handoff, you are delivering immense value to your clients while also avoiding a headache further down the line.

Here at Trinity Web Media, we specialize in giving full access to our clients and allowing them to make the appropriate changes they see fit. With the introduction of Gutenberg, we also have the ability to train on clients a bit on interacting with the backend.

BONUS CONTENT: How Is Your Team Coping?

These unprecedented times aren’t easy for anyone. In order to keep our business in-tact and productive, we’ve initiated several measures to keep us all closely connected. How is your team coping?

With applications such as Slack, our team continues to stay in touch throughout these long days. It’s not always easy, but we’ll come out of this tough time on top.

So, let’s discuss the different ways your team is coping. Has it been easy? Have you adjusted to this new way of life? Each brand has a different way of proceeding with crisis management, but it seems as if now we are all faced with similar issues.

BONUS CONTENT: Retaining Clients During Shutdown

As we continue through these tough times together, it’s essential to keep your clients in mind. Even if your business is out of operation, keeping in touch with the people who support your business is vital. But, it isn’t all just about sending spammy email blasts. The best way to continue retaining clients during quarantine is by providing VALUE.

Our team is witnessing many companies begin to feel the pain of COVID-19, and we’re here to help. If you are one of the many brands out there struggling, prioritizing retaining clients can save your business.

Don’t become too overwhelmed with the current circumstances! With a touch of value, your clients will remain only a phone call away.

BONUS CONTENT: Donor Fatigue

Our company prides itself on the ability to work with non-profits and take their initiatives to the next level. Coming up in the first week of May is Giving Tuesday, a significant day for collecting donations. In order to maximize results, our strategy team has come up with a variety of ways to engage the community. But, what happens when you ask too frequently or without providing value? Donor fatigue sets in.

Essentially, donor fatigue is when your donors become overwhelmed with asks or generally disinterested in donating. This can be extremely harmful to a non-profit campaign, but, when you work with professionals like Trinity Web Media, we introduce ways to overcome this issue.

Let's Talk Blue Ocean Strategy for Small Businesses [Episode #55]

This week on The New Marketing Show, Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. We hope you enjoy this throwback episode as we prepare for brand new content dropping next Tuesday!

Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does and living in a world of competition yields little to no results. When you separate your business and market to your strengths, you now have a competitive advantage over others in your industry.

BONUS CONTENT: Is Your Business Fighting Wars, Battles or Bar Fights?

In this time of crisis management, how is your business holding up? Our team has been strategizing different ways to make it out of this tough time for small businesses. When it comes to the struggle a company is facing, we’ve come to determine three different names for stages people are going through.

Forecasting into the upcoming months, it is going to be a difficult time for us all. As we look into the future, Trinity has broken down the fight a brand goes through into wars, battles, or bar fights.

With our company going through what we would consider a battle, where do you see your team?

BONUS CONTENT: Stop Doing What’s Not Working, and Try Something New

It’s the perfect time to dive into your marketing strategy and try something new. Do you find your brand achieving the same results over and over again? It may be time to inject some fresh ideas. As we’re trapped in the house on quarantine, the team took time to plan new ways to interact with clients.

To kick off our “Friday Conversation,” we went live on Instagram to try to reach a varied segment of our audience. Why not try something new and see how it works out? Now more then ever, people are more receptive to innovative ways of networking.

5 Key Points for Staying Power [Episode #112]

What exactly makes a business remain at the top of their industry? Sometimes it can be hard to put a finger on. Here at Trinity, we believe staying power comes from 5 key points that aren't necessarily over complicated. When it comes to taking your business to the top and staying there, you need to remain persistent and fight the good fight.

Nobody said it would be easy, but with a little help, you could be standing at the top with your team. And most importantly, staying there.

Tune in to episode #112 to learn about our five key points for staying power. Enjoy and let us know what you think. You can reach out to us by clicking here!

BONUS CONTENT: The Value of People-to-People (P2P) Marketing

With everything going on in the world, now more then ever, it is crucial to put a face on your brand. Within an industry obsessed with business-to-business / consumer-to-consumer marketing, we’re here to suggest something different; people-to-people marketing.

Everyone’s social media feeds are flooded with brands hiding behind their logos and not giving people a true taste of who they are. Why not find a way to stand out?

Here at Trinity Web Media, we specialize in bringing clients behind the mask. By providing a way for people to see who and what you truly are, your audience will grow with a sense of belonging. People-to-People marketing is one of the best ways to attract new clients and keep them within the fold.

BONUS CONTENT: Optimization & Conversion

During this lull of downtime, we’ve been able to provide our clients with a variety of services. In order to improve your site’s visibility, optimization is essential. After reviewing your site and how things are constructed, you can dig in and begin optimizing. Our team is happy to check out your site and begin optimizing, just drop us a line here.

We’ve been fortunate enough to have time to go through our client’s projects and continue the process of optimization.

Right along with the power of optimization is conversion. When we construct landing pages, our strategy always centers around getting the current audience to the right page.