The New Marketing Show

Why Content Marketing And Why Now More Than Ever [Episode #111]

As we recommended several podcast episodes ago, the digital industry is adapting to the changes brought on by COVID-19. The demand for PPC services has seen a significant decline as companies begin to turn to more innovative strategies.

In terms of our clients and what we've seen happening first-hand is the increased hype over content marketing and it's results. Content marketing has always remained a staple in the digital marketing world, but now more then ever, we see its results coming into fruition.

Are a business struggling to get by during these tough times? Trinity Web Media is here to help. With the power of content marketing, you can ensure your business continues to get in front of potential clients while providing value.

This form of marketing is also a long-play that, when done correctly, will serve significantly for your company even after this pandemic is long gone.

BONUS CONTENT: Taking Time to Evaluate Your Business

If you’re fortunate enough to be able to take a pause from your business, do it. Taking time to evaluate how your team is performing and how your company is providing value is a crucial part of growth.

Without taking the time to review how your business operates, determining your strengths and weaknesses becomes troublesome.

With so much spare time, why not look over the current status of your business? Come out of quarantine stronger than you ever were!

BONUS CONTENT: How Would You Grade Your COVID-19 Response?

Another day, another discussion regarding the current pandemic at-hand. As we’ve mentioned previously, the response to COVID-19 has caused panic among people and businesses. We have been busy helping clients complete emergency & crisis messaging, but sometimes that isn’t enough.

In the world of marketing, you have to always prepare for the worst. With that in mind, how would you grade your preparation for this unprecedented event? Don’t blame yourself if things came as a total surprise, and you didn’t have any plans in place. Trinity Web Media is happy to help.

Online Brick-and-Mortar Stores [Episode #110]

It's no secret that each business in the nation is facing a trivial time. Particularly, if you own a brick-and-mortar storefront location, the effects of COVID-19 are felt stronger than most. On today's episode of "The New Marketing Show," Greg Taylor breaks down several tips for getting your business onto the internet using top-rated e-commerce services.

If you are interested in taking your brick-and-mortar store online, this is the episode for you. Greg discusses using Square to process payments as well as other industry-leading technologies. He highlights the advantage and disadvantages of various e-commerce options out there.

Let's take your business into the digital world! Reach out to our team to discuss your future plans. New Jersey's premier website development team, Trinity Web Media, is always happy to get involved and take things to the next level!

BONUS CONTENT: Taking Your Brick-and-Mortar Store Online

Even with the world coming to a sudden halt, your business doesn’t have to take a back seat. When you work with a digital marketing company like Trinity, we can introduce your brick-and-mortar store to the online world. This way, you are reaching new potential customers while retaining the ones who rely on your products most.

If you have been experiencing COVID-19 issues due to a closed storefront, we are happy to help. With website development that includes e-commerce services from WooCommerce, taking an existing brick-and-mortar online is more feasible than ever before.

BONUS CONTENT: How to Prioritize Requests

If you are like us and one of the few businesses that are actively helping other companies, we’re sure you are inundated with requests to prioritize. Our team has been pulled in a variety of directions due to the current health crisis at hand.

Although we are happy to help out as many people as we can, requests can get overwhelming. What’s important is finding a way to manage all of your requests and prioritize them accordingly.

Here at our New Jersey digital marketing agency Trinity Web Media, we use several methods to keep things organized. If you’re ready to take on more clients while helping them in this time of need, tune in!

BONUS CONTENT: Tips for Working From Home

If there’s anybody that knows the ins and outs of working from home, it’s our team. As a digital marketing company, Trinity Web Media has come to specialize in working remotely. Although this concept may seem foreign & intimidating to others, we’re here to help you adjust.

It’s true, working from home requires a certain kind of discipline. Dealing with distractions while maintaining your workflow can get complicated. We find ourselves referring back to the same several guidelines for working from home successfully.

Greg Taylor is a highly experienced marketer with an extensive history of working from home. Ready to learn from the pros

BONUS CONTENT: How Can We Help Each Other Adjust to COVID-19?

During these unprecedented times, we must be ready and willing to help each other. The COVID-19 pandemic effects just about everything going on in the world. From the stock market down to local bars, it’s crucial we provide for one another as best we can.

Our team is making sure we stay on call for any suffering businesses that need assistance. As Greg mentions below, we are also lending our social media presence to companies that are in need of public messaging.

Don’t hesitate to get in contact with us. As we go through these tough times dealing with COVID-19, the most important thing is we stick together.

The Long Play [Episode #109]

As businesses continue to adjust to the current crisis at hand, we are doing all we can to steer clients in the right direction. If you are like many and looking to cut things to save profits, we have some recommendations.

Sure, brick and mortar stores have come to a close, but does that mean your business does too? We have been busy prepping our clients on the best ways to continue expanding their companies during this tough time.

Going forward, services such as PPC and other paid advertising platforms should take a back seat. Sending visitors to an inactive webpage won't get you very far. As you check out this week's episode of The New Marketing Show, keep in mind the long play of content marketing.

BONUS CONTENT: Crisis Messaging

It’s no secret we are going through unprecedented times. In a world struck with panic & fear, it is imperative we stick together. Here at Trinity Web Media, we have been having a familiar conversation with clients. Have no fear, our team is here to assist with crisis messaging.

When we discuss the phases of crisis messaging, we like to refer to three stages. These include: inform, engage, and recover. To learn all about how you can utilize this practice, tune in to this week’s “Trinity Web Minute.”

BONUS CONTENT: The Quickest Way to Get Information Out via Your Website: Pop-ups

You may not like pop-ups, but the bottom line is – they work. For digital marketing companies, they are one of the most efficient ways to get a message across to users. Now, don’t get us wrong, you shouldn’t be overdoing things with your pop-ups.

When information is pertinent and important, pop-ups are a go-to method for a number of reasons. Greg discusses why in today’s featured Trinity Web Minute, check it out below!

Although they might be found annoying, by using pop-ups correctly, you can actually improve user experience. Once you master the art of streamlined and effective pop-ups, you’ll realize just how easy it can be to get points across to your audience.

Message About These Crazy Times [Episode #108]

Let's face it; the world is experiencing a moment in history. With the outbreak of COVID-19, also known as the Corona Virus, the marketing world isn't the only industry being affected. We are feeling for each business out there that are learning how to handle the impact of a pandemic.

As a local small business that is active in the community, we remind everyone to be kind and help out when needed. Please reach out to us if needed for any messaging/branding advice during these tough times. We are more than happy to help!

BONUS CONTENT: 3 Key Phases Prior to Launch

Whether the launch involves a website or a marketing campaign, it’s essential to stay prepared. Before launching anything, our team makes sure we cover these 3 fundamental phases.

If you skip these steps, the results of your launch will feel rushed and limited, trust us. Always make sure you take the time to ensure everything is in the proper place. With these three phases, you can be sure you aren’t missing a beat.