The New Marketing Show

BONUS CONTENT: Best Tools to Use for Site Audits

Determining how well a website will perform with a site audit comes down to several key factors. The tricky part is, finding out where a site needs help isn’t always too obvious. If you are an inexperienced web developer, you may not even know where to look. Luckily for everybody, we’re here to present two tools that change the game.

Site audits are necessary to make sure your site is up to industry standards. If you lack one of many different criteria, your website will inevitably feel pain as it begins to scale.

In order to make sure you’re site is as up-to-speed as possible, we recommend two tools. One being Gtmetrix.com, and the other being Page Insights by Google. Both of these tools are vital to your success as a web developer.

Humanizing Your Brand [Episode #107]

It's a new-day-in-age in the world of digital marketing. No longer does your audience only want to be served useful content; they want a taste of what goes on behind the scenes. Highlighting different members of your company provides a new feel to your brand than ever before. Give your audience a fresh look into who is behind the face of your company.

On episode #107, Greg flies solo to chat about the value of humanizing your brand. Here at Trinity Web Media, we proudly include various members of our team on social and other areas to allow our clients to get a genuine grasp on who they ill be working with.

Don't hide behind memes and quotes! By humanizing your brand, people will become more involved with your brand than you may expect.

BONUS CONTENT: Best Tools to Use for Site Audits

Determining how well a website will perform with a site audit comes down to several key factors. The tricky part is, finding out where a site needs help isn't always too obvious. If you are an inexperienced web developer, you may not even know where to look. Luckily for everybody, we're here to present two tools that change the game.

Site audits are necessary to make sure your site is up to industry standards. If you lack one of many different criteria, your website will inevitably feel pain as it begins to scale.

In order to make sure you're site is as up-to-speed as possible, we recommend two tools. One being Gtmetrix.com, and the other being Page Insights by Google. Both of these tools are vital to your success as a web developer.

BONUS CONTENT: Finding Topics for your Content

Have you been struggling to find new topics to fuel your content marketing strategy? Here at Trinity Web Media, you may notice the abundance of how much content we put out. The truth is, it's not always as easy as it looks to find topics.

With over 300 published Trinity Web Minutes, our team is often working diligently to supply topics. What we have found is that these subjects don't always need to be overly complicated.

If you've tuned into our show before, you know that we like to refer to what's going on within our business. By keeping things topical, you can begin to reveal your brand's inner workings while providing useful content.

Prioritizing When Busy [Episode #106]

Let's face it; life gets busy. When things begin to get in the way of your day-to-day life, it's key to start prioritizing your tasks. On episode #106 of The New Marketing Show, Kevin & Greg dive into the value of keeping your work prioritized.

It's easy to get overwhelmed by what life throws at you. It's okay to get derailed, but what's important is making sure you stay on track with everything.

Let's talk more about prioritizing tasks in order to make sure the most important things get done first, tune in!

BONUS CONTENT: The Importance of Setting Boundaries

When you enter into a professional relationship with a brand or a person, it is essential to set boundaries. Nothing comes easy in business, and the same concept applies to people. Working too closely with someone can result in an abundance of stress that becomes extremely unhealthy.

The bottom line is, you can’t expect someone to know and respect your boundaries. What’s important is making sure you set limits and sticking to them.

After a compelling conversation with nutritionist Laura Puglisi Rupsis, Greg takes a moment to reflect on what setting boundaries really means in terms of business. It’s key to realize that telling someone that you’re out of the office and busy is okay. It’s okay to ignore a phone call when you aren’t ready to work.

BONUS CONTENT: What Social Media Platform is Best?

Trying to decide which social media platform is best can be difficult. It’s not always about which platform is the most popular; your social media accounts should always come with a strategy.

Ask yourself, where does your audience live? What platform plays best into the product/brand you are representing? These are crucial; questions you need to answer before deciding which social media channel is best for your business

BONUS CONTENT: Having an Adaptive Process

We’ve said it before, and we’ll say it again – fall in love with the process. Whether it’s in development, sales, or anything else, the process behind the magic is what it’s all about. Unfortunately, too many love the process but are afraid to make any changes to it when the time comes. Being rigid is never going to be scalable.

When you work with companies and involve your method, it is essential to be flexible. Having an adaptive process is one of the ways our team has been able to always provide clients with precisely what they desire.

BONUS CONTENT: How Does Producing Content Without Selling Help My Business?

It should come as no surprise that content marketing is quite complex. It takes time to wrap your head around exactly how effective this form of marketing is. When you create a useful content marketing strategy, the question remains, are you selling throughout it?

The bottom line is, content marketing isn’t just about selling; it’s about being helpful.

Web Development Kickoff Meetings [Episode #105]

One of the most critical aspects of the web development process might not be as technical as you think. When we begin new projects for our clients, we always aim to arrange a kickoff meeting. These meetings are essential to ensuring we are on the same page as our clients. By meeting and discussing goals and values, we can get an authentic feel for the direction of a project.

Aside from finding out the primary purpose of the website, kickoff meetings are just as important for branding. As a web development company, you never want to go too far into a project without hearing feedback. A kickoff meeting allows us to meet with clients and give them a feel for how the project is going to turn out.

BONUS CONTENT: Do I Need a Social Media Strategy?

It’s no secret how much the world of marketing continues to evolve on a regular basis. Although many techniques come and go like trends, there’s one tool out there that isn’t going anywhere. Social media has now become an essential part of your digital marketing plan.

If you’ve questioned before whether or not you need social media, the answer is an emphatic YES. Without social media, you are missing a direct link between you and your customers. Not only does it build brand awareness, but you are also giving people an inside look into your brand.

Let’s talk more about the importance of social media! Give this week’s bonus episode a listen and let us know what you think.

BONUS CONTENT: What Do Digital Marketers Do?

Digital marketing is the modern form of marketing that everyone is talking about. Although it’s a popular topic, many are still left confused by what really goes on behind the scenes. As a New Jersey digital marketing company, we would like to break down exactly what hiring digital marketers does for you and your business.

Since many people have questions regarding what we do, we’re excited to be continuing our FAQ series. Don’t miss out on Greg Taylor covering the basics of exactly what digital marketers do and how we do it.

BONUS CONTENT: Do I Own My Website?

More often then not, when you work with a marketing agency, the terms of your website can be confusing. If you’ve heard horror stories before about big box companies holding sites hostage, you wouldn’t be far off.

We’ve been working with companies that aren’t always aware if they have control of their website or not, but we’re here to help. Our New Jersey website development company ensures that contracts are as transparent as possible before development begins.

When you work with a reputable web design company, you shouldn’t be too concerned whether or not you own your site. It should be assumed, but make sure that you review your contracts carefully to make sure.