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This week Kevin & Greg talk to the Senior Vice President of Operations for the YMCA of the East Bay Mike Cassidy. Mike has the goal of eradicating Type 2 Diabetes by using (his passion for) fitness and wellness. Admittedly, these are big goals. 

On this episode of The New Marketing Show, we talk about how being creative and getting out of the echo chamber allows you to be bold with your goals.

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