Aug 14th, 2021
Did you catch the recent news about the direction Instagram is heading?
The head of the company came out and announced several upcoming changes that will be made to the platform. They emphasized the growth of other platforms such as Tik-Tok and YouTube as catalysts for the ongoing updates.
No longer will only the people you follow be shown on your feed, but as well recommendations that Instagram makes for you. This is very reminiscent of Tik-Tok's FYP (for you page), which seems like the direction Instagram is heading.
There will also be a push for creators to use immersive, full-screen video more within the Reels section. It will be interesting to see how these plans develop, but one thing is for sure, Instagram feels like they are falling behind.