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Thank you for listening to The New Marketing Show. In this bonus episode Kevin & Greg discuss the first 10 shows. What were the highlights, what were the key takeaways, what we learned about our audiece and prodicing a successful podcast. 

 

Highlights:
Chris Lee Talks Marketing Automation

If you don't keep track of interactions with customers, it's easy to lose touch.
Marketing automation allows you to be contextual with people based on their specific needs.
Give you audience value before asking them for anything.

http://purplecrm.com

 

Susan Baier Finding Your Ideal Audience

Find Your Audience in Three Steps:

  • Describe your ideal client without using demographics
  • Stop thinking about the problem being they don’t have what you are selling
  • Why does this problem exist?

 

http://audienceaudit.com

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