The New Marketing Show

The Importance of Work-Life Balance To Your Business [Episode 11]

Trinity Web Media principles Greg Taylor and Kevin Eberle discuss an important issue to all businesses - work-life balance. This is a tricky topic because a Work-Life balance, or Work-Life blend as referred to by Greg, is essential to a healthy business and life. While we slightly break format, this topic pertains to everyone punching the clock, hustling on the side and/or working 40+ hours a week at a cost.

 

Key Takeaways:

• Recognizing the ebbs and flows of business comes with experience 4:11
• I dont believe in a work/life balance I strive for a healthy blend of the two 4:58
• When you free your mind up from the minutia, you allow creativity to come in 9:44
• If you are present for no other reason than to be present, you are not truly present 10:45
• If your personal relationships aren’t healthy all business relationships will suffer 12:10

 

Related Links:

http://trinitywebmedia.com/marketing-podcast/

http://chrislema.com/embracing-impostor-syndrome/

Imposter Syndrom Video

BONUS CONTENT: Ways To Build Community

Greg Taylor from Trinity Web Media discusses the best way to build community around your product, service or brand.

It's easier than you think, if you are an active participant in your own community. To be known it helps to get known by being helpful to others in your community. This goes for individuals as well as businesses. Give it a shot -- we think you will be happy with the outcome.

BONUS CONTENT: WordCamp San Diego 2018

Trinity Web Media's Greg Taylor is proud to be speaking at WordCamp San Diego 2018 on April 15th. WordCamps are a great opportunity to connect with the WordPress community and learn from one another. 

This year Greg is speaking on a topic our listeners are familiar with Stop Selling Websites and Start Solving Problems. Listen to Kevin and Greg discuss the conference.

The People to People Marketing Mindset [Episode 10]

On this episode of The New Marketing Show, Kevin and Greg are joined by Trinity Web Media's Director of Social Media Tami Harvey. This week we discuss the ever changing marketing/sales landscape and how B2B and B2C no longer exist. To achieve success in your vertical all marketing efforts have to focus on P2P (People to People.) Also, Tami and Kevin discuss MavSocial and how that helps Trinity with our daily People to People marketing efforts.

 

Key Takeaways:

• Everyone likes to buy, but no one likes to be sold.
• The only way to do business nowadays, is human to human and people to people.
• As marketers, you have to give people the experience they are looking for.

Related Links:

MavSocial

Trinity Web Media Marketing Self-Assessment

 

BONUS CONTENT: Opportunities For User Generated Content

Are you giving your audience opportunites to create content for your product, service or brand. User generated content is a great way for your customers and users to feel ownership of your brand. The more of an opportunity you present for the audiene the more exposure opportunites for your company. Check it out.

BONUS CONTENT: Stop Selling Start Solving Problems

Kevin Eberle and Greg Taylor discuss one of our favorite topics. When you make the conscious decision to stop selling your services and start solving problems you elevate your position and differetiate your comapny from the competition. Listen and learn how Trinity Web Media prefers solving problems over selling. 

Trinity Roundtable Discussion [Episode 9]

This week we are on location at Trinity Web Media's HQ in New Jersey. In addition to hosts Kevin & Greg, Nate Baldwin and Tami Harvey join the discussion. We talk about being a dispersed workforce, operating in various time zones and company culture.

 

We all have a lot of fun and laughs in this Trinity Web Media Roundtable Discussion.

Key Takeaways:

 

• We took what could be perceived as a negative and turned the dispersed workforce into a positive.
• There is something very special when like minded people work together
• Technology sometimes, bridges the gap of distance
• Nothing replaces a face to face meeting

 

Related Links:

 

Trinity Web Media Marketing Self-Assessment

Slack

Evernote

BONUS CONTENT: Relevant Content & Staying That Way

Greg Taylor of Trinity Web Media discusses various ways to produce relevant content and staying current with your intended audience. Creating relevant content allows you to exercise your subject matter expertise, help potential clients and staying top of mind to your market.

Make sure you check out http://trinitywebmedia.com for more marketing tips.

BONUS CONTENT: What Story Is Your Brand Telling?

Kevin and Greg discuss the art of storytelling in this Bonus episode of The Trinity Web Minute. All brand's have a story, but what story are you telling and through whom's voice. There are at least three versions of every brand story. Are you telling the correct version? Listen and learn more...

Websites; Refresh or Redesign - Which Is Right For You? [Episode 8]

This week on The New Marketing Podcast Kevin and Greg discuss whether it’s time for a website refresh or a full redesign. The key factors to help you with your decision are more common sense than you think. If these factors make common business sense, why do some companies settle for websites that do not work.

 

 

Key Takeaways:

Three tips for higher conversion

1.Have a contact form on your homepage

2.Clear calls to action

3.Main info above the fold of the design

 

• When the pain is so great it’s probably time for help
• Any lost conversations are lost opportunities to grow revenue and your brand
• Nobody wakes up and says today is a great day for a new website — something is broken
• WIth only 24 hours in a day, where is your time best served?
• How much money would you invest in a new salesperson, why wouldn’t you invest that in your website

 

Related Links:

 

Trinity Web Media Marketing Self-Assessment

WordCamp Schedule

Gangplank HQ

BONUS CONTENT: How To Tell An Effective Story

Learn how to tell a story that connects your story to real people. There are five basic steps to storytelling. These steps are the same whether you are telling a fireside story, your brand story or a tall tale to your friends.

Set the stage, Introduce the conflict, Bring the story to a climax, Tie up all loose ends and provide closure and then the almighty conclusion.

Now more than ever digital marketing companies need to tell their personal story, the brand’s story and make sure it resonates with the audience.

BONUS CONTENT: Sales and Marketing Working Together

Sometimes the role of sales and marketing are blurred, and sometimes the role of sales and marketing are quite clear. When Sales has a defined sales process that is established and proven, it’s marketing’s job to support that sales process and the team. Conversely, if a sales department does not have a proven process that works sometimes it is best for sales to stay in their lane, do their job, create a process that works and let the digital marketing team do their job.

Together, sales and marketing can be a powerful team, but apart, salespeople and marketers can be a nightmare for each other. 

Finding Your Audience with Susan Baier [Episode 7]

This week Kevin & Greg talk about finding your audience with audience segmentation expert Susan Baier. Susan , the founder of Audience Audit uses quantitative and attitudinal segmentation research to find out what matters to your audience, ways to solve their inherent problems and how to speak to your market segment.

 

How To Find Your Audience in Three Simple Steps

• Describe your ideal client without using demographics
• Stop thinking about the problem being they don't have what you are selling
• Why does this problem exist?

 

Additional Resources:
Audience Audit Website
Susan's Bonus Kids
Trinity Web Media Self-Marketing Assessment