The New Marketing Show

BONUS CONTENT: How People Use Search Engines

THis is 100% common sense for most, but not for all. People use search engines to solve problems they are having. Rarely do people use search engines to search for what you are offereing. If you add that up, construct your content to solve problems and see how that helps you gain search visibility.

What's Really Important; Social Media Metrics, Engagement & Conversion [Episode 15]

Kevin and Greg are joined by Trinity Web Media Social Media Director Tami Harvey tp discuss all things that are important to Social Media Marketing. Building off last week's vanity metrics episode, the team talks more about metrics, engagement, and conversion.

How much is a like worth? What can a follower do for you? What's the best way to measure success?

All this and more on this week's New Marketing Show by Trinity Web Media.

 

Key Highlights:

• People love vanity metrics because they are instantly measurable 
• Consistency is everything
• Post frenquecies depend on client goals and audience attention
• Plan out when to drip content and plan when to drop a lot of content at once
• People love behind the scenes content because it humanizes something that could be perceived as mysterious.

BONUS CONTENT: Niche Marketing

They say the riches are in the niches. If you can identify your ideal niche and position your business accordingly you will have a great chance of success. Niche marketing is not new, but it is something that every marketer needs to understand. Greg Taylor of Trinity Web Media discusses.

BONUS CONTENT: When Is It Time To Fire a Client

Sometime it is not always a good idea to hold on to clients. What was once an ideal client may no longer be. There are many reasons for this, but every so often it is in both parties interest to part ways. In this bonus episode of The New Marketiing Show Greg Taylor discusses.

Chasing Vanity Metrics [Episode 14]

This week's episode of The New Marketing Show we talk about how business owners get caught up chasing the wrong metrics or vanity metrics. If you are not chasing the things that matter for your business when it comes to your marketing you are wasting time, energy and money. Hosts Kevin Eberle and Greg Taylor discuss the number of social media followers vs conversion, bounce rate and unique web visitors among other topics.

 

Key Takeaways:

• Stop spinning your wheels and fixating on things that do not matter
• You will never make payroll based on socal media followers
• Bounce rate does not matter
• Focus on converstion. Conversion pays the bills

BONUS CONTENT: WordCamp San Diego - Stop Selling Websites, Start Solving Problems

THis is special episode of The New Marketing Show. This BONUS episode is our talk from WordCamp San Diego 2018. Greg Taylor discussed the importance of shifting your mindset from Selling Websites to Solving Problems. We always say, "People don't like to be sold, but they love to buy." 

 

Listen in and if you have any questions please ask them on Twitter to @grtaylor2 or you can email Greg directly at: taylor@trinitywebmedia.com

 

Enjoy

BONUS CONTENT: Client Accountability

In today's bonus episode of The New Marketing Show, Greg Taylor discusses ways to clearly communicate your needs to your clients. A good collaborative client relationship is a two-way street. Ask clearly and work with people who respect your time and deliver what is needed. Check it out.

Video Marketing Tips with Ita Udo-Ema [Episode 13]

We have a special guest this week on The New Marketing Show -- our good friend and video marketing mentor, Ita Udo-Ema from A View From Above. Ita discusses with Kevin & Greg how to get comfortable in front of the camera, what equipment is best to use, YouTube analytics, video creation process and a whole lot more.

 

Key Takeaways:

• Dare to be painfully obvious. Answer the most basic questions with your videos
• Focus on the process not the product and you will have a great product
• Approach video marketing with a season episodic mindset
• Playing bigger than you really are to the camera

Links:

View From Above Entertainment

Ebook: Cellphone Cinema

Ita's YouTube Channel

 

BONUS CONTENT: Identifying Industry Influencers

This week's BONUS Espisode of The New Marketing Show Kevin & Greg are joined by Trinity Web Media team member Nate Baldwin. We discuss how to identify influencers in your industry and people who can help you gain visibility.

 

Highlights:

• You need to identify people who you align best with

• You really are who you work with

• Conference speakers, LinkedIn and Twitter are great ways to identify people of influence in your industry

• Just because people are movers or shakers in your industry, it does not make them ideal candidates for influencer marketing for you

• Ten years ago celebrity was another word for influencer

• Anyone can potentially influence anyone else 

 

BONUS CONTENT: Tips We Learned For a Better Podcast

This Bonus episode of The New Marketing Show talks about three important tips to having a successful podcast.

1. Know Your Subject Matter and Audience

2. Know Details About Your Guests

3. Know Where People Want You To Broadcast Your Show.

And last but not least, HAVE FUN in doing it all.

Ways To Stop Feeling Invisible [Episode 12]

Do you feel like your business is invisible? New clients bring this up to us when we are discussing working together. That feeling of you are spinning your wheels and burining your budget yet nothing is changing in your business is not a fun place to be. This week Greg & Kevin discuss how to combat that feeling of invisible and some ways for you to make your brand stand out.

 

Key Takeaways:

• If you build it they will come is seriously flawed thinking
• Your business only needs a website if you want to succeed
• Owning your own plot of land on the web allows you to correct facts and control narratives
• As soon as you get in a complacent mindset, the feeling of beeing invisible will creep back in
• Hope, Wishing and Luck are not strategies

 

 

BONUS CONTENT: The First 10 Episodes (a Podcast Review)

Thank you for listening to The New Marketing Show. In this bonus episode Kevin & Greg discuss the first 10 shows. What were the highlights, what were the key takeaways, what we learned about our audiece and prodicing a successful podcast. 

 

Highlights:
Chris Lee Talks Marketing Automation

If you don't keep track of interactions with customers, it's easy to lose touch.
Marketing automation allows you to be contextual with people based on their specific needs.
Give you audience value before asking them for anything.

http://purplecrm.com

 

Susan Baier Finding Your Ideal Audience

Find Your Audience in Three Steps:

• Describe your ideal client without using demographics
• Stop thinking about the problem being they don’t have what you are selling
• Why does this problem exist?

 

http://audienceaudit.com

Thank you for being a listener. Please consider rating us and leaving a review on iTunes.

BONUS CONTENT: Why We Love Video Marketing

The New Marketing show is also a huge proponent of video marketing. Video allows you to be more personable with your audience and let them get to know you better. Our series, The Trinity Web Minute is a great way for us to repurpose content, broadcast to other platforms and try to help our audience in one-minute segments. Here's how...